Hotel Business Advertising Specificity and Its Psychological Examination Procedure

Tatyana Borisovna KURBATSKAYA; Svetlana Georgievna DOBROTVORSKAYA; Pavel Nikolayevich USTİN

Article Details

Hotel Business Advertising Specificity and Its Psychological Examination Procedure

Authors:

Tatyana Borisovna KURBATSKAYA | Svetlana Georgievna DOBROTVORSKAYA | Pavel Nikolayevich USTİN

Publisher:

İlhan ÖZTÜRK

Journal:

International Review of Management and Marketing 2016 Vol.6 Issue 1, pp.73-78

Document Type:

Article

Publication Date:

2/2016

Document Language:

Turkish

Document ID (Org No.):

2000822705

Frequency:

Bimonthly

eISSN:

2146-4405

Abstract:

 

The article substantiates the need of the preliminary psychological examination of advertising. An overview and analysis of contemporary conceptual lines of the hotel advertising are given in the article. Features of advertising messages are shown on the example of some hotels. The effects arising from the improper construction of the advertising composition are given. Conclusions, revealing features of advertising strategies in the hotel business, in contrast to advertising in the commodity market are made.

Article Details

Hotel Business Advertising Specificity and Its Psychological Examination Procedure

Authors: Tatyana Borisovna KURBATSKAYA | Svetlana Georgievna DOBROTVORSKAYA | Pavel Nikolayevich USTİN

Publisher: İlhan ÖZTÜRK

Journal: International Review of Management and Marketing 2016 Vol.6 Issue 1, pp.73-78

Document Type: Article

Publication Date: 2/2016

Document Language: Turkish

Document ID (Org No.): 2000822705

Frequency: Bimonthly

eISSN: 2146-4405

Issues

Authors:

Tatyana Borisovna KURBATSKAYA | Svetlana Georgievna DOBROTVORSKAYA | Pavel Nikolayevich USTİN

Publisher:

İlhan ÖZTÜRK

Journal:

International Review of Management and Marketing 2016 Vol.6 Issue 1, pp.73-78

Document Type:

Article

Publication Date:

2/2016

Document Language:

Turkish

Document ID (Org No.):

2000822705

Frequency:

Bimonthly

eISSN:

2146-4405