PENGARUH MEDIA SOSIAL SEBAGAI PLATFORM BISNIS DIGITAL TERHADAPMINAT BERWIRAUSAHA

Alfiah Natasya, Firda; Zakaria Al Anshori, Asep; Aziz, Abdul

Article Details

PENGARUH MEDIA SOSIAL SEBAGAI PLATFORM BISNIS DIGITAL TERHADAPMINAT BERWIRAUSAHA

Authors:

Alfiah Natasya, Firda | Zakaria Al Anshori, Asep | Aziz, Abdul

Publisher:

LEMBAGA PENELITIAN DAN PENGABDIAN PADA MASYARAKAT

Main Topics:

Religion | Economics, Econometrics & Finance

Journal:

An Nuqud: Journal of Islamic Economics Vol.3 Issue mics, pp.0-0

Document Type:

Article

Publication Date:

1/2025

Document Language:

English

Document ID (Org No.):

2001892524

pISSN:

2828-4283

Abstract:

 This study aims to determine whether there is an effect of social media as a digital business platform on entrepreneurial interest in IUQI students. This study uses quantitative methods, the sample in this study were students of Institut Ummul Quro Al-Islami Bogor totaling 94 respondents, data collection instruments in the form of questionnaires, observations, and interviews using a Likert scale. Data analysis techniques in this study used validity tests, reliability tests, Chi-Square tests. Based on the result of the study, it shows that the p-value of pearson chi-square 552.626 > t-tabel value 1.66123, rejecting Ho and accepting Ha. So, student interest in entrepreneurship is significantly influenced by social media variables. It can be concluded that the higher the utilization of social media in students, the higher the interest in entrepreneurship.

Article Details

PENGARUH MEDIA SOSIAL SEBAGAI PLATFORM BISNIS DIGITAL TERHADAPMINAT BERWIRAUSAHA

Authors: Alfiah Natasya, Firda | Zakaria Al Anshori, Asep | Aziz, Abdul

Publisher: LEMBAGA PENELITIAN DAN PENGABDIAN PADA MASYARAKAT

Main Topics: Religion | Economics, Econometrics & Finance

Journal: An Nuqud: Journal of Islamic Economics Vol.3 Issue mics, pp.0-0

Document Type: Article

Publication Date: 1/2025

Document Language: English

Document ID (Org No.): 2001892524

pISSN: 2828-4283

Issues

Authors:

Alfiah Natasya, Firda | Zakaria Al Anshori, Asep | Aziz, Abdul

Publisher:

LEMBAGA PENELITIAN DAN PENGABDIAN PADA MASYARAKAT

Main Topics:

Religion | Economics, Econometrics & Finance

Journal:

An Nuqud: Journal of Islamic Economics Vol.3 Issue mics, pp.0-0

Document Type:

Article

Publication Date:

1/2025

Document Language:

English

Document ID (Org No.):

2001892524

pISSN:

2828-4283