Public Diplomacy in Finland:  From Propaganda to Nation Branding

Volkan Şeyşane

Article Details

Public Diplomacy in Finland: From Propaganda to Nation Branding

Authors:

Volkan Şeyşane

Publisher:

Anadolu University

Main Topics:

Uluslararası İlişkiler (Diğer)

Journal:

Anadolu Üniversitesi Sosyal Bilimler Dergisi Vol.24 Issue Özel Sayı, pp.49-72

Document Type:

Article

Publication Date:

1/2024

Document Language:

Turkish

Document ID (Org No.):

2001329801

pISSN:

2667-8683

Keywords:

Abstract:

 Being classified as a small country in international relations, Finland enjoys a good reputation in international politics with its achievements in education, governance, gender equality, and life quality. This positive international image is a result of the active and deliberate international communication policies of Finnish governments in the post-1945 period. This article examines Finlands public diplomacy practices in the period following World War II. It aims to analyze the policy-making processes in Finland related to public diplomacy and national branding activities within a historical and political context. For this purpose, the article applies the classification of information-based public diplomacy and relational public diplomacy to evaluate Finlands public diplomacy activities. Highlighting the impact of the international political environment on Finlands international communication management, the article argues that Finlands public diplomacy activities during the Cold War reflected the information-based perspective due to the emphasis on one-way message dissemination. Additionally, it concludes that in the initiatives during the 2000s, the influence of relational public diplomacy remained limited, and due to the reduction of public diplomacy to national branding, the impact of the information-based approach persisted strongly.

 Being classified as a small country in international relations, Finland enjoys a good reputation in international politics with its achievements in education, governance, gender equality, and life quality. This positive international image is a result of the active and deliberate international communication policies of Finnish governments in the post-1945 period. This article examines Finlands public diplomacy practices in the period following World War II. It aims to analyze the policy-making processes in Finland related to public diplomacy and national branding activities within a historical and political context. For this purpose, the article applies the classification of information-based public diplomacy and relational public diplomacy to evaluate Finlands public diplomacy activities. Highlighting the impact of the international political environment on Finlands international communication management, the article argues that Finlands public diplomacy activities during the Cold War reflected the information-based perspective due to the emphasis on one-way message dissemination. Additionally, it concludes that in the initiatives during the 2000s, the influence of relational public diplomacy remained limited, and due to the reduction of public diplomacy to national branding, the impact of the information-based approach persisted strongly.

 Being classified as a small country in international relations, Finland enjoys a good reputation in international politics with its achievements in education, governance, gender equality, and life quality. This positive international image is a result of the active and deliberate international communication policies of Finnish governments in the post-1945 period. This article examines Finlands public diplomacy practices in the period following World War II. It aims to analyze the policy-making processes in Finland related to public diplomacy and national branding activities within a historical and political context. For this purpose, the article applies the classification of information-based public diplomacy and relational public diplomacy to evaluate Finlands public diplomacy activities. Highlighting the impact of the international political environment on Finlands international communication management, the article argues that Finlands public diplomacy activities during the Cold War reflected the information-based perspective due to the emphasis on one-way message dissemination. Additionally, it concludes that in the initiatives during the 2000s, the influence of relational public diplomacy remained limited, and due to the reduction of public diplomacy to national branding, the impact of the information-based approach persisted strongly.

 Uluslararası ilişkilerde küçük ülke olarak sınıflandırılan Finlandiya, eğitim, yönetişim, cinsiyet eşitliği ve yaşam kalitesi konularındaki başarılarıyla uluslararası politikada iyi bir itibara sahiptir. Bu olumlu uluslararası imaj, Finlandiya hükümetlerinin 1945 sonrası dönemde yürüttüğü aktif ve bilinçli uluslararası iletişim politikalarının bir ürünüdür. Bu makale, İkinci Dünya Savaşı sonrasındaki dönemde Finlandiyanın kamu diplomasisi uygulamalarını incelemektedir. Makale, kamu diplomasisi ve ulus markalaşması faaliyetleriyle ilgili Finlandiyadaki politika yapım süreçlerini tarihsel ve politik bağlam içinde analiz etmeyi amaçlamaktadır. Bu hedef doğrultusunda, Finlandiyanın kamu diplomasisi etkinliklerini değerlendirmek için bilgi temelli kamu diplomasisi ve ilişkisel kamu diplomasisi sınıflandırmasına başvurmaktadır. Uluslararası siyasi ortamın Finlandiyanın uluslararası iletişim yönetimi üzerindeki etkisini vurgulayan makale, Soğuk Savaş döneminde Finlandiyanın kamu diplomasisi faaliyetlerinin, tek yönlü mesaj iletimine vurgu yapılması nedeniyle bilgi temelli kamu diplomasisi perspektifini yansıttığını savunmaktadır. Makale ayrıca 2000li yıllardaki girişimlerde, ilişkisel kamu diplomasisinin etkisinin sınırlı kaldığı ve kamu diplomasisinin ulus markalaşmasına indirgenmesi nedeniyle bilgi temelli yaklaşımın etkisinin güçlü şekilde devam ettiği sonucuna varmıştır.

Article Details

Public Diplomacy in Finland: From Propaganda to Nation Branding

Authors:

Volkan Şeyşane

Publisher:

Anadolu University

Main Topics:

Uluslararası İlişkiler (Diğer)

Journal:

Anadolu Üniversitesi Sosyal Bilimler Dergisi Vol.24 Issue Özel Sayı, pp.49-72

Document Type:

Article

Publication Date:

1/2024

Document Language:

Turkish

Document ID (Org No.):

2001329801

pISSN:

2667-8683

Finland

Information-Based Public Diplomacy

Relational Public Diplomacy

Nation BrandingFinlandiya

Bilgi Temelli Kamu Diplomasisi

İlişkisel Kamu Diplomasisi

Ulus Markalaşması

Issues

Article Details

Authors: Volkan Şeyşane

Publisher: Anadolu University

Main Topics: Uluslararası İlişkiler (Diğer)

Journal: Anadolu Üniversitesi Sosyal Bilimler Dergisi Vol.24 Issue Özel Sayı, pp.49-72

Document Type: Article

Publication Date: 1/2024

Document Language: Turkish

Document ID (Org No.): 2001329801

pISSN: 2667-8683

Issues

Authors:

Volkan Şeyşane

Publisher:

Anadolu University

Main Topics:

Uluslararası İlişkiler (Diğer)

Journal:

Anadolu Üniversitesi Sosyal Bilimler Dergisi Vol.24 Issue Özel Sayı, pp.49-72

Document Type:

Article

Publication Date:

1/2024

Document Language:

Turkish

Document ID (Org No.):

2001329801

pISSN:

2667-8683