Determining Today’s Fashion Lifestyle Dimensions: A Scale Development Study

Hilal Öztay Çağan; Sevgi Ayşe Öztürk

Article Details

Determining Today’s Fashion Lifestyle Dimensions: A Scale Development Study

Authors:

Hilal Öztay Çağan | Sevgi Ayşe Öztürk

Publisher:

Burdur Mehmet Akif Ersoy University

Main Topics:

Social Marketing

Journal:

Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty Vol.11 Issue 1, pp.243-263

Document Type:

Article

Publication Date:

3/2024

Document Language:

Turkish

Document ID (Org No.):

2001314658

pISSN:

2149-1658

Keywords:

Abstract:

 This study aims to determine the dimensions of fashion lifestyle. For this aim the scale development process was followed and the existing scales were adapted. Then the dimensions explaining the fashion lifestyle of Turkish consumers were acquired by using the fashion lifestyle scale FLSS. In this process, a mixed study was designed by using both qualitative and quantitative research approaches. In-depth interviews were conducted with 11 participants to collect qualitative data, and thematic analysis was used in the analysis process. In quantitative research, the data collected by using questionnaires were analyzed with statistical analysis techniques. The material of the quantitative research is the data obtained from 980 questionnaires. Fashion interest, fashion leadership, information seeking, importance of well dressing, prestige, anti-fashion, economy, ethics and social values are fashion lifestyle dimensions acquired by testing the construct validity. Some of these dimensions are the same with dimensions in previous studies. The dimensions originally acquired in this study are the dimensions of ethics and social values.

 This study aims to determine the dimensions of fashion lifestyle. For this aim the scale development process was followed and the existing scales were adapted. Then the dimensions explaining the fashion lifestyle of Turkish consumers were acquired by using the fashion lifestyle scale FLSS. In this process, a mixed study was designed by using both qualitative and quantitative research approaches. In-depth interviews were conducted with 11 participants to collect qualitative data, and thematic analysis was used in the analysis process. In quantitative research, the data collected by using questionnaires were analyzed with statistical analysis techniques. The material of the quantitative research is the data obtained from 980 questionnaires. Fashion interest, fashion leadership, information seeking, importance of well dressing, prestige, anti-fashion, economy, ethics and social values are fashion lifestyle dimensions acquired by testing the construct validity. Some of these dimensions are the same with dimensions in previous studies. The dimensions originally acquired in this study are the dimensions of ethics and social values.

 This study aims to determine the dimensions of fashion lifestyle. For this aim the scale development process was followed and the existing scales were adapted. Then the dimensions explaining the fashion lifestyle of Turkish consumers were acquired by using the fashion lifestyle scale FLSS. In this process, a mixed study was designed by using both qualitative and quantitative research approaches. In-depth interviews were conducted with 11 participants to collect qualitative data, and thematic analysis was used in the analysis process. In quantitative research, the data collected by using questionnaires were analyzed with statistical analysis techniques. The material of the quantitative research is the data obtained from 980 questionnaires. Fashion interest, fashion leadership, information seeking, importance of well dressing, prestige, anti-fashion, economy, ethics and social values are fashion lifestyle dimensions acquired by testing the construct validity. Some of these dimensions are the same with dimensions in previous studies. The dimensions originally acquired in this study are the dimensions of ethics and social values.

 Moda yaşam tarzı boyutlarının belirlenmesini amaçlayan bu çalışmada, mevcut ölçeklerin uyarlanması için ölçek geliştirme süreci izlenmiş, sonrasında elde edilen moda yaşam tarzı ölçeği MYTÖ kullanılarak Türk tüketicilerin moda yaşam tarzını açıklayan boyutlar elde edilmiştir. Bu süreçte nitel ve nicel araştırma yaklaşımları birlikte kullanılarak karma bir çalışma tasarlanmıştır. Nitel verileri toplamak için 11 katılımcı ile derinlemesine görüşmeler gerçekleştirilmiş analiz sürecinde ise tematik analizden yararlanılmıştır. Nicel araştırmada ise anket tekniği ile toplanan veriler istatistiksel analiz yöntemleri ile çözümlenmiştir. 980 kullanılabilir anketten elde edilen veriler nicel araştırmanın materyalini oluşturmaktadır. Yapı geçerliliği test edilerek elde edilmiş moda yaşam tarzı boyutları, moda ilgilenimi, moda öncülüğü, bilgi arayışı, iyi giyinmeye önem verme, prestij, antimoda, ekonomiklik, etik ve toplumsal değerler şeklindedir. Boyutlardan bazıları geçmiş çalışmalarda elde edilen boyutlarla paralellik göstermektedir. Bu çalışmada özgün olarak elde edilen boyutlar ise etik ve toplumsal değerler boyutlarıdır.

Article Details

Determining Today’s Fashion Lifestyle Dimensions: A Scale Development Study

Authors:

Hilal Öztay Çağan | Sevgi Ayşe Öztürk

Publisher:

Burdur Mehmet Akif Ersoy University

Main Topics:

Social Marketing

Journal:

Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty Vol.11 Issue 1, pp.243-263

Document Type:

Article

Publication Date:

3/2024

Document Language:

Turkish

Document ID (Org No.):

2001314658

pISSN:

2149-1658

Lifestyle

Fashion lifestyle

Scale development

FLSSYaşam tarzı

Moda yaşam tarzı

Ölçek geliştirme

MYTÖ

Issues

Article Details

Authors: Hilal Öztay Çağan | Sevgi Ayşe Öztürk

Publisher: Burdur Mehmet Akif Ersoy University

Main Topics: Social Marketing

Journal: Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty Vol.11 Issue 1, pp.243-263

Document Type: Article

Publication Date: 3/2024

Document Language: Turkish

Document ID (Org No.): 2001314658

pISSN: 2149-1658

Issues

Authors:

Hilal Öztay Çağan | Sevgi Ayşe Öztürk

Publisher:

Burdur Mehmet Akif Ersoy University

Main Topics:

Social Marketing

Journal:

Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty Vol.11 Issue 1, pp.243-263

Document Type:

Article

Publication Date:

3/2024

Document Language:

Turkish

Document ID (Org No.):

2001314658

pISSN:

2149-1658