THE IMPACT OF SOCIAL MEDIA USAGE AND SELF-ESTEEM ON CONSPICUOUS CONSUMPTION: INSTAGRAM USER OF HIJABERS COMMUNITY BANDUNG MEMBER

Bambang WİDJAJANTA; Syamsul Hadi SENEN; Masharyono MASHARYONO; Lisnawati LİSNAWATİ; Claudita Putri ANGGRAENİ

Article Details

THE IMPACT OF SOCIAL MEDIA USAGE AND SELF-ESTEEM ON CONSPICUOUS CONSUMPTION: INSTAGRAM USER OF HIJABERS COMMUNITY BANDUNG MEMBER

Authors:

Bambang WİDJAJANTA | Syamsul Hadi SENEN | Masharyono MASHARYONO | Lisnawati LİSNAWATİ | Claudita Putri ANGGRAENİ

Publisher:

Sosyal Bilimler Araştırmaları Derneği

Main Topics:

Sociology and anthropology

Journal:

International Journal of eBusiness and eGovernment Studies 2018 Vol.10 Issue 2, pp.1-13

Document Type:

Article

Publication Date:

5/2018

Document Language:

English

Document ID (Org No.):

2000810300

Frequency:

Bi-Annual

eISSN:

2146-0744

Abstract:

 


This research is aimed at finding out the relationship between social media usage, self-esteem, and conspicuous consumption. Appearance of social media has changed the landscape of traditional conspicuous consumption theory, because all consumption has the possibility to be conspicuous consumption based on how individuals use social media. The Usage of social media can increase excessive self esteem. Social media can increase one’s self-esteem. It was revealed that social media usage and self-esteem had impact on conspicuous consumption in Instagram user of Hijabers Community Bandung. This research employed descriptive and verificative study through explanatory survey involving 200 respondents from the Hijabers Community Bandung member by using quota sampling technique. The data were analyzed by using multiple linear regression technique through SPSS 23.0 for Windows. The result indicated that social media usage and self-esteem had a high impact on conspicuous consumption. It also showed that Instagram users of Hijabers Community Bandung member were active social media users, which resulted in a high self-esteem and gave impact on their conspicuous consumption in Instagram.

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Article Details

THE IMPACT OF SOCIAL MEDIA USAGE AND SELF-ESTEEM ON CONSPICUOUS CONSUMPTION: INSTAGRAM USER OF HIJABERS COMMUNITY BANDUNG MEMBER

Authors: Bambang WİDJAJANTA | Syamsul Hadi SENEN | Masharyono MASHARYONO | Lisnawati LİSNAWATİ | Claudita Putri ANGGRAENİ

Publisher: Sosyal Bilimler Araştırmaları Derneği

Main Topics: Sociology and anthropology

Journal: International Journal of eBusiness and eGovernment Studies 2018 Vol.10 Issue 2, pp.1-13

Document Type: Article

Publication Date: 5/2018

Document Language: English

Document ID (Org No.): 2000810300

Frequency: Bi-Annual

eISSN: 2146-0744

Issues

Authors:

Bambang WİDJAJANTA | Syamsul Hadi SENEN | Masharyono MASHARYONO | Lisnawati LİSNAWATİ | Claudita Putri ANGGRAENİ

Publisher:

Sosyal Bilimler Araştırmaları Derneği

Main Topics:

Sociology and anthropology

Journal:

International Journal of eBusiness and eGovernment Studies 2018 Vol.10 Issue 2, pp.1-13

Document Type:

Article

Publication Date:

5/2018

Document Language:

English

Document ID (Org No.):

2000810300

Frequency:

Bi-Annual

eISSN:

2146-0744