Le Processus D’achat D’une Voiture Familiale Neuve Un Eclairage Par Les Modeles D’equations Structurelles  = Le Processus D'achat D'une Voiture Familiale Neuve Un Eclairage Par Les Modeles D'equations Structurelles

Mir, Ahmed; Salah Eldinne, Cheriet

Article Details

Le Processus D’achat D’une Voiture Familiale Neuve Un Eclairage Par Les Modeles D’equations Structurelles = Le Processus D'achat D'une Voiture Familiale Neuve Un Eclairage Par Les Modeles D'equations Structurelles

Authors:

Mir, Ahmed | Salah Eldinne, Cheriet

Publisher:

University of Djelfa, Scientific Research Laboratory of Manuscripts

Journal:

Majallat al-Ḥuqūq wa-al-ʻUlūm al-Insānīyah 2018 Vol.11 Suppl., pp.514-520

Document Type:

Article

Publication Date:

7/2018

Document Language:

French

Document ID (Org No.):

2001261997

Keywords:

Abstract:

 This study focuses on the process of buying a new car. It seeks to verify the role of sustainable involvement in the purchasing process within Algerian families. The main hypothesis of our research was tested with a sample of 210 families. The data was analyzed using structural equation models. The main findings from this study show that identifying the cognitive and / or affective purchase process adopted by family members may be a relevant variable in segmentation and targeting.

Article Details

Le Processus D’achat D’une Voiture Familiale Neuve Un Eclairage Par Les Modeles D’equations Structurelles = Le Processus D'achat D'une Voiture Familiale Neuve Un Eclairage Par Les Modeles D'equations Structurelles

Authors:

Mir, Ahmed | Salah Eldinne, Cheriet

Publisher:

University of Djelfa, Scientific Research Laboratory of Manuscripts

Journal:

Majallat al-Ḥuqūq wa-al-ʻUlūm al-Insānīyah 2018 Vol.11 Suppl., pp.514-520

Document Type:

Article

Publication Date:

7/2018

Document Language:

French

Document ID (Org No.):

2001261997

Family Structure

Decisional Process

Sustainable Involvement

الجزائر

سلوك المستهلك

التسويق

التنمية المستدامة

Issues

Article Details

Authors: Mir, Ahmed | Salah Eldinne, Cheriet

Publisher: University of Djelfa, Scientific Research Laboratory of Manuscripts

Journal: Majallat al-Ḥuqūq wa-al-ʻUlūm al-Insānīyah 2018 Vol.11 Suppl., pp.514-520

Document Type: Article

Publication Date: 7/2018

Document Language: French

Document ID (Org No.): 2001261997

Issues

Authors:

Mir, Ahmed | Salah Eldinne, Cheriet

Publisher:

University of Djelfa, Scientific Research Laboratory of Manuscripts

Journal:

Majallat al-Ḥuqūq wa-al-ʻUlūm al-Insānīyah 2018 Vol.11 Suppl., pp.514-520

Document Type:

Article

Publication Date:

7/2018

Document Language:

French

Document ID (Org No.):

2001261997