The Role of Marketing Vigilance in Analyzing the Strategic Position of Tourism Organization: A Survey Study of the Opinions of a Sample of Travel and Tourism Companies

Salim, Salim Hameed; Abbas, Mohammed Fadhil; Mustafa, Rasha F.

Article Details

The Role of Marketing Vigilance in Analyzing the Strategic Position of Tourism Organization: A Survey Study of the Opinions of a Sample of Travel and Tourism Companies

Authors:

Salim, Salim Hameed | Abbas, Mohammed Fadhil | Mustafa, Rasha F.

Publisher:

جامعة الكوفة - كلية الإدارة والاقتصاد

Journal:

مجلة الغري للعلوم الاقتصادية والإدارية 2021 Vol.17 Issue 2, pp.270-291

Document Type:

Article

Publication Date:

1/2021

Document Language:

English

Document ID (Org No.):

2001223716

pISSN:

1994-0947

Keywords:

Abstract:

 The study aims at studying and analyzing the subject of marketing vigilance as it is one of the modern approaches in the marketing field that can be used to face changes in the competitive and strategic environment and that represents quick reactions on the part of the institution to ensure its survival and distinctiveness other aims are: Consolidating the strength of the marketing organization and its success continuously, represented by changes in the market share, awareness of the institution's position in the market and its relations with competing tourism companies, diversification of tourism services, as well as an analysis of the competitive strategic position of tourism institutions for the purpose of conducting a review and analysis of the total policies and strategic plans with a view to ascertaining who the institution's position in the competitive market is, which a strategic situation analysis is required to verify the strategic position of the institution regarding what it faces of important changes, which would also be a scientific addition that would serve researchers and institutions. The importance of the study comes from the activity of marketing vigilance, and the role of analyzing the competitive strategic position in order to enhance the strength of the marketing institution and its success continuously in order to support the higher departments in adopting competitive strategies.

Article Details

The Role of Marketing Vigilance in Analyzing the Strategic Position of Tourism Organization: A Survey Study of the Opinions of a Sample of Travel and Tourism Companies

Authors:

Salim, Salim Hameed | Abbas, Mohammed Fadhil | Mustafa, Rasha F.

Publisher:

جامعة الكوفة - كلية الإدارة والاقتصاد

Journal:

مجلة الغري للعلوم الاقتصادية والإدارية 2021 Vol.17 Issue 2, pp.270-291

Document Type:

Article

Publication Date:

1/2021

Document Language:

English

Document ID (Org No.):

2001223716

pISSN:

1994-0947

البيئة التنافسية

المؤسسات السياحية

الأداء الاستراتيجي

اليقظة التسويقية

Issues

Article Details

The Role of Marketing Vigilance in Analyzing the Strategic Position of Tourism Organization: A Survey Study of the Opinions of a Sample of Travel and Tourism Companies

Authors: Salim, Salim Hameed | Abbas, Mohammed Fadhil | Mustafa, Rasha F.

Publisher: جامعة الكوفة - كلية الإدارة والاقتصاد

Journal: مجلة الغري للعلوم الاقتصادية والإدارية 2021 Vol.17 Issue 2, pp.270-291

Document Type: Article

Publication Date: 1/2021

Document Language: English

Document ID (Org No.): 2001223716

pISSN: 1994-0947

البيئة التنافسية

المؤسسات السياحية

الأداء الاستراتيجي

اليقظة التسويقية

Issues

Authors:

Salim, Salim Hameed | Abbas, Mohammed Fadhil | Mustafa, Rasha F.

Publisher:

جامعة الكوفة - كلية الإدارة والاقتصاد

Journal:

مجلة الغري للعلوم الاقتصادية والإدارية 2021 Vol.17 Issue 2, pp.270-291

Document Type:

Article

Publication Date:

1/2021

Document Language:

English

Document ID (Org No.):

2001223716

pISSN:

1994-0947