The Effect of 7P Marketing Strategy and Lifestyle on Customer Loyalty at Shanghai Disneyland, China

Heyan  Dai; Vuttichat  Soonthonsmai

Article Details

The Effect of 7P Marketing Strategy and Lifestyle on Customer Loyalty at Shanghai Disneyland, China

Authors:

Heyan Dai | Vuttichat Soonthonsmai

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.9 Issue 29, pp.375-389

Document Type:

Article

Publication Date:

10/2024

Document Language:

English

Document ID (Org No.):

2001513935

pISSN:

2518-668X

Keywords:

Abstract:

 Shanghai Disneyland is a successful theme park that combines Disney magic with Chinese culture. Effective marketing strategies are crucial to influencing customer behavior and cognition. The 7P framework is widely used in marketing campaigns, and customer lifestyles significantly shape preferences and decisions. This study explores the impact of Shanghai Disneyland’s marketing strategy and customer lifestyle on customer loyalty, using data collected from an online questionnaire and analyzed with SPSS. The results show that marketing strategies and lifestyles influence customer loyalty, providing valuable insights into the park’s marketing strategy.

Article Details

The Effect of 7P Marketing Strategy and Lifestyle on Customer Loyalty at Shanghai Disneyland, China

Authors:

Heyan Dai | Vuttichat Soonthonsmai

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.9 Issue 29, pp.375-389

Document Type:

Article

Publication Date:

10/2024

Document Language:

English

Document ID (Org No.):

2001513935

pISSN:

2518-668X

7Ps marketing strategy

Shanghai Disneyland

life style

customer loyalty

Issues

Article Details

The Effect of 7P Marketing Strategy and Lifestyle on Customer Loyalty at Shanghai Disneyland, China

Authors: Heyan Dai | Vuttichat Soonthonsmai

Publisher: KnE Social Sciences

Journal: KnE Social Sciences Vol.9 Issue 29, pp.375-389

Document Type: Article

Publication Date: 10/2024

Document Language: English

Document ID (Org No.): 2001513935

pISSN: 2518-668X

7Ps marketing strategy

Shanghai Disneyland

life style

customer loyalty

Issues

Authors:

Heyan Dai | Vuttichat Soonthonsmai

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.9 Issue 29, pp.375-389

Document Type:

Article

Publication Date:

10/2024

Document Language:

English

Document ID (Org No.):

2001513935

pISSN:

2518-668X