Impact of Macro-Environmental Factors on BusinessSustainability in ‎The Leather Industry of Kanpur and Unnao, Uttar Pradesh

Brijendra Pratap Singh Brijendra; Arvind Kumar Singh; Vaibhav Tripathi; Mahendra Pandey; Ashish Chaturvedi; Manish Mishra; Shyamalendu das

doi:10.14419/7pgj4m61

Article Details

Impact of Macro-Environmental Factors on BusinessSustainability in ‎The Leather Industry of Kanpur and Unnao, Uttar Pradesh

Authors:

Brijendra Pratap Singh Brijendra | Arvind Kumar Singh | Vaibhav Tripathi | Mahendra Pandey | Ashish Chaturvedi | Manish Mishra | Shyamalendu das

Publisher:

Science Publishing Corporation

Journal:

International Journal of Accounting and Economics Studies Vol.12 Issue 5, pp.65-76

Document Type:

Article

Publication Date:

1/2025

Document Language:

English

Document ID (Org No.):

2001386126

pISSN:

2309-4508

DOI:

10.14419/7pgj4m61

Keywords:

Abstract:

 This study examines the influence of macro-environmental factors on business sustainability in ‎the leather industry, focusing on firms in Kanpur and Unnao, Uttar Pradesh, India. A ‎quantitative approach was employed, utilizing a structured questionnaire administered to 397 ‎industry participants. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the ‎study assessed the relationships between various external forces—economic conditions, ‎government policies, environmental regulations, technological advancements, socio-cultural ‎influences, and global market trends—and business sustainability. Results indicate that ‎economic conditions and government policies significantly enhance sustainability, while ‎technological advancements have a significant negative impact, suggesting implementation ‎barriers. Other factors showed no statistically significant direct effects. The research is limited to ‎two cities and a cross-sectional design, without consideration of mediating or moderating ‎variables. Findings inform policymakers and industry leaders on the importance of financial ‎access, regulatory simplification, and technology support. This study contributes to the ‎sustainability literature by integrating diverse macro-environmental factors into a unified ‎analytical model within a traditional manufacturing context‎.

Article Details

Impact of Macro-Environmental Factors on BusinessSustainability in ‎The Leather Industry of Kanpur and Unnao, Uttar Pradesh

Authors:

Brijendra Pratap Singh Brijendra | Arvind Kumar Singh | Vaibhav Tripathi | Mahendra Pandey | Ashish Chaturvedi | Manish Mishra | Shyamalendu das

Publisher:

Science Publishing Corporation

Journal:

International Journal of Accounting and Economics Studies Vol.12 Issue 5, pp.65-76

Document Type:

Article

Publication Date:

1/2025

Document Language:

English

Document ID (Org No.):

2001386126

pISSN:

2309-4508

DOI:

10.14419/7pgj4m61

Sustainability

Leather Industry

Macro-Environmental Factors

Government Policy

\u200eTechnological Challenges

Issues

Article Details

Impact of Macro-Environmental Factors on BusinessSustainability in ‎The Leather Industry of Kanpur and Unnao, Uttar Pradesh

Authors: Brijendra Pratap Singh Brijendra | Arvind Kumar Singh | Vaibhav Tripathi | Mahendra Pandey | Ashish Chaturvedi | Manish Mishra | Shyamalendu das

Publisher: Science Publishing Corporation

Journal: International Journal of Accounting and Economics Studies Vol.12 Issue 5, pp.65-76

Document Type: Article

Publication Date: 1/2025

Document Language: English

Document ID (Org No.): 2001386126

pISSN: 2309-4508

DOI: 10.14419/7pgj4m61

Sustainability

Leather Industry

Macro-Environmental Factors

Government Policy

\u200eTechnological Challenges

Issues

Authors:

Brijendra Pratap Singh Brijendra | Arvind Kumar Singh | Vaibhav Tripathi | Mahendra Pandey | Ashish Chaturvedi | Manish Mishra | Shyamalendu das

Publisher:

Science Publishing Corporation

Journal:

International Journal of Accounting and Economics Studies Vol.12 Issue 5, pp.65-76

Document Type:

Article

Publication Date:

1/2025

Document Language:

English

Document ID (Org No.):

2001386126

pISSN:

2309-4508

DOI:

10.14419/7pgj4m61