An Examination of Relevant Market Definition in the Digital Platform under the Nigerian Competition Legal Framework

Hussaini Bala

doi:10.14500/kujhss.v6n1y2023.pp95-103

Article Details

An Examination of Relevant Market Definition in the Digital Platform under the Nigerian Competition Legal Framework

Authors:

Hussaini Bala

Publisher:

Koya University

Journal:

KOYA UNIVERSITY JOURNAL OF HUMANITIES AND SOCIAL SCIENCES Vol.6 Issue 1, pp.456-463

Document Type:

Article

Publication Date:

10/2023

Document Language:

Kurdish

Document ID (Org No.):

2001373369

pISSN:

2522-3259

DOI:

10.14500/kujhss.v6n1y2023.pp95-103

Keywords:

Abstract:

 Relevant market definition is key to any determination by the court or competition authority when ascertaining the level of competition in an industry or the likelihood of anti-competition conducts by the players in an industry. Using doctrinal method of research, this paper examines the provision of the Act in line with the peculiar nature of the digital market which operates on zero pricing with no possibility of price increase. The paper finds inter alia that the pricing criterion for relevant market definition does not fit digital market. The theory of harm introduced by the Act as an omnibus criterion for relevant market definition is not either very much helpful. The paper recommends the adoption of a modified Small but Insignificant Non-Transitory Increase in Cost (SSNIC) test. When using this test, the cost should be defined as consumer’s attention that amounts to the 5% to 10 % of the digital content.

Article Details

An Examination of Relevant Market Definition in the Digital Platform under the Nigerian Competition Legal Framework

Authors: Hussaini Bala

Publisher: Koya University

Journal: KOYA UNIVERSITY JOURNAL OF HUMANITIES AND SOCIAL SCIENCES Vol.6 Issue 1, pp.456-463

Document Type: Article

Publication Date: 10/2023

Document Language: Kurdish

Document ID (Org No.): 2001373369

pISSN: 2522-3259

DOI: 10.14500/kujhss.v6n1y2023.pp95-103

Relevant Market Definition

Digital Platform

Nigerian Competition Legal Framework

Issues

Authors:

Hussaini Bala

Publisher:

Koya University

Journal:

KOYA UNIVERSITY JOURNAL OF HUMANITIES AND SOCIAL SCIENCES Vol.6 Issue 1, pp.456-463

Document Type:

Article

Publication Date:

10/2023

Document Language:

Kurdish

Document ID (Org No.):

2001373369

pISSN:

2522-3259

DOI:

10.14500/kujhss.v6n1y2023.pp95-103