The technology innovation to improve the purchase intention of Algerian customer –case study: Condor Brand

ناصر طهار; محمد فلاق

Article Details

The technology innovation to improve the purchase intention of Algerian customer –case study: Condor Brand

Authors:

ناصر طهار | محمد فلاق

Publisher:

Université El Djilali Liabès de Sidi Bel Abbès

Journal:

الحوار المتوسطي Vol.10 Issue 1, pp.389-400

Document Type:

Article

Publication Date:

3/2019

Document Language:

English

Document ID (Org No.):

2001413462

pISSN:

2571-9742

Keywords:

Abstract:

 This study aims to determine the impact of Algerian consumer perception of technology innovation on his purchase intention. And in order to achieve this purpose, the study population included the customers dealing with Condor brand in Algeria. A survey study was conducted by distributing on a convenient sample of (1500) respondents. The current study concluded that following results: there are statistically significant differences in the purchase intention of Algerian consumers at 0.05 level according to their gender, Age, level of education and to their income. In addition, there is a significant effect at the 0.05 level of technology innovation on of Algerian purchase intention of Condor brand.

Article Details

The technology innovation to improve the purchase intention of Algerian customer –case study: Condor Brand

Authors:

ناصر طهار | محمد فلاق

Publisher:

Université El Djilali Liabès de Sidi Bel Abbès

Journal:

الحوار المتوسطي Vol.10 Issue 1, pp.389-400

Document Type:

Article

Publication Date:

3/2019

Document Language:

English

Document ID (Org No.):

2001413462

pISSN:

2571-9742

Perception

technology Innovation

Purchase Intention

the Algerian consumer

Condor brand

Issues

Article Details

The technology innovation to improve the purchase intention of Algerian customer –case study: Condor Brand

Authors: ناصر طهار | محمد فلاق

Publisher: Université El Djilali Liabès de Sidi Bel Abbès

Journal: الحوار المتوسطي Vol.10 Issue 1, pp.389-400

Document Type: Article

Publication Date: 3/2019

Document Language: English

Document ID (Org No.): 2001413462

pISSN: 2571-9742

Perception

technology Innovation

Purchase Intention

the Algerian consumer

Condor brand

Issues

Authors:

ناصر طهار | محمد فلاق

Publisher:

Université El Djilali Liabès de Sidi Bel Abbès

Journal:

الحوار المتوسطي Vol.10 Issue 1, pp.389-400

Document Type:

Article

Publication Date:

3/2019

Document Language:

English

Document ID (Org No.):

2001413462

pISSN:

2571-9742