The Impact of Layout Toward the Sales Intensity of Local Fashion Brand Store: BigJill

Azzuhra Fauziah Husna; Ira Wirasari; Iqbal Prabawa Wiguna

Article Details

The Impact of Layout Toward the Sales Intensity of Local Fashion Brand Store: BigJill

Authors:

Azzuhra Fauziah Husna | Ira Wirasari | Iqbal Prabawa Wiguna

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.10 Issue 2, pp.118-124

Document Type:

Article

Publication Date:

8/2025

Document Language:

English

Document ID (Org No.):

2001514882

pISSN:

2518-668X

Keywords:

Abstract:

 In recent years, it has been known that there has been an increase in people’s buying interest in fashion products. This phenomenon is globalization’s impact, which causes people’s behavior to be consumptive, especially in the fashion sector. The increase in the fashion industry significantly influences the progress of local fashion brands in Indonesia. However, it causes competition between local fashion brands, which is getting tougher with more new brands emerging. This was also felt directly by the local women’s fashion brand, named BigJill, located in Bandung. The current condition of BigJill’s offline store is relatively lagging compared to its competitors. This study analyzes the effect of offline store layout in increasing sales intensity in BigJill’s offline stores. After analysis, researchers found that the layout conditions influence the sales intensity of BigJill’s offline store.

Article Details

The Impact of Layout Toward the Sales Intensity of Local Fashion Brand Store: BigJill

Authors: Azzuhra Fauziah Husna | Ira Wirasari | Iqbal Prabawa Wiguna

Publisher: KnE Social Sciences

Journal: KnE Social Sciences Vol.10 Issue 2, pp.118-124

Document Type: Article

Publication Date: 8/2025

Document Language: English

Document ID (Org No.): 2001514882

pISSN: 2518-668X

local fashion brands

sales intensity

store layout

Issues

Authors:

Azzuhra Fauziah Husna | Ira Wirasari | Iqbal Prabawa Wiguna

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.10 Issue 2, pp.118-124

Document Type:

Article

Publication Date:

8/2025

Document Language:

English

Document ID (Org No.):

2001514882

pISSN:

2518-668X