Document Type:

Article

Publication Date:

3/2016

Document Language:

Arabic

Document ID (Org No.):

85897

Frequency:

Bi-Annual

eISSN:

25207423

pISSN:

23925418

DOI:

10.12816/0025802

Descriptors:

• SALES MANAGEMENT

• MARKETING

• ECONOMIC PERFORMANCE

• TELECOMMUNICATIONS COMPANIES

• ALGERIA

• الابتكار التسويقي

• المزيج التسويقي

• الميزة التنافسية

• تطور أداء المؤسسة

• رضا و ولاء الزبون

• Innovation Marketing

• Marketing Mix

• Competitive Advantage

• Evolution of the Performance of the Companies

• Satisfaction and Customer Loyalty