Corporate Social Responsibility Expectations: What do Consumers Want from Enterprises ?

Vázquez , José Luis; Lareno , Ana; Gutiérrez , Pablo

Article Details

Corporate Social Responsibility Expectations: What do Consumers Want from Enterprises ?

Authors:

Vázquez , José Luis | Lareno , Ana | Gutiérrez , Pablo

Publisher:

Hamdan Bin Mohammed e-University

Main Topics:

General management

Journal:

International Journal of Excellence in Public Sector Management 2011 Vol.4 Issue 2, pp.1-13

Document Type:

Article

Publication Date:

6/2011

Document Language:

English

Document ID (Org No.):

12784

Frequency:

Bi-Annual

eISSN:

19938640

Descriptors:

Keywords:

Abstract:

 Corporate Social Responsibility (CSR) practices are becoming a powerful tool for enterprises, in order to maintain their reputation, send a signal to the various stakeholders with whom they interact and, at the end, generate added value for society. From this view, identification of consumers’ expectations of social responsibilities to be fulfilled by enterprises could be used as guidance for decision-making about quality management. The principal aim of this study is to analyze the internal and external CSR functions attributed by consumers to enterprises in their habitual economic activity, just as the influence of sex and age in such subjective perceptions. Self-reported data was collected through a structured questionnaire from a total sample of 400 Spanish participants. Descriptive and multivariate analysis revealed a generalized awareness of the relevance of incorporating socially responsible practices into the habitual business activity. Moreover, results from MANOVA showed different patterns of CSR expectations among individuals with different socio-demographic background. Implications of the study are discussed.

Article Details

Corporate Social Responsibility Expectations: What do Consumers Want from Enterprises ?

Authors:

Vázquez , José Luis | Lareno , Ana | Gutiérrez , Pablo

Publisher:

Hamdan Bin Mohammed e-University

Main Topics:

General management

Journal:

International Journal of Excellence in Public Sector Management 2011 Vol.4 Issue 2, pp.1-13

Document Type:

Article

Publication Date:

6/2011

Document Language:

English

Document ID (Org No.):

12784

Frequency:

Bi-Annual

eISSN:

19938640

Descriptors:

RESPONSIBILITIES

CORPORATIONS

CUSTOMERS

QUALITY

MANAGEMENT

corporate social responsibility

consumers’ expectations

European policy

total quality management

Issues

Article Details

Authors: Vázquez , José Luis | Lareno , Ana | Gutiérrez , Pablo

Publisher: Hamdan Bin Mohammed e-University

Main Topics: General management

Journal: International Journal of Excellence in Public Sector Management 2011 Vol.4 Issue 2, pp.1-13

Document Type: Article

Publication Date: 6/2011

Document Language: English

Document ID (Org No.): 12784

Frequency: Bi-Annual

eISSN: 19938640

Descriptors:

Issues

Authors:

Vázquez , José Luis | Lareno , Ana | Gutiérrez , Pablo

Publisher:

Hamdan Bin Mohammed e-University

Main Topics:

General management

Journal:

International Journal of Excellence in Public Sector Management 2011 Vol.4 Issue 2, pp.1-13

Document Type:

Article

Publication Date:

6/2011

Document Language:

English

Document ID (Org No.):

12784

Frequency:

Bi-Annual

eISSN:

19938640