How Does Customer Self-Construal Moderate CRM Value Creation Chain ?

Sabri , Pirzada Sami Ullah; Senin , Aslan Bin Amat

doi:10.12816/0055368

Article Details

How Does Customer Self-Construal Moderate CRM Value Creation Chain ?

Authors:

Sabri , Pirzada Sami Ullah | Senin , Aslan Bin Amat

Publisher:

Zainab Arabian Research Society for Multidisciplinary Issues ( ZARSMI )

Main Topics:

Management

Journal:

NG-Journal of Social Development 2019 Vol.8 Issue 1, pp.103-110

Document Type:

Article

Publication Date:

7/2019

Document Language:

English

Document ID (Org No.):

139719

Frequency:

Tri-Annual

eISSN:

01895958

pISSN:

01895958

DOI:

10.12816/0055368

Descriptors:

Keywords:

Abstract:

 A number of studies that are conducted on CRM mainly focus on the loyalty of customer and the satisfaction of customer on profitability. The studies lack the focus on CRM value creation chain and the effect of self-construal in CRM value creation chain. The aim of this research is to create a chain ranging from customer value to organization value (i.e., customer satisfaction customer loyalty, customer patronage behavior etc); also it lets you to analyze the moderating effect of self-construal. We conducted our research in Pakistan and collected 150 data points regarding mobile data services. The firms should now ponder on self-customer loyalty and design their strategies according to it

Article Details

How Does Customer Self-Construal Moderate CRM Value Creation Chain ?

Authors:

Sabri , Pirzada Sami Ullah | Senin , Aslan Bin Amat

Publisher:

Zainab Arabian Research Society for Multidisciplinary Issues ( ZARSMI )

Main Topics:

Management

Journal:

NG-Journal of Social Development 2019 Vol.8 Issue 1, pp.103-110

Document Type:

Article

Publication Date:

7/2019

Document Language:

English

Document ID (Org No.):

139719

Frequency:

Tri-Annual

eISSN:

01895958

pISSN:

01895958

DOI:

10.12816/0055368

Descriptors:

CUSTOMERS

CONSUMER BEHAVIOUR

BUSINESS ORGANIZATION

CORPORATIONS

CRM Value Creation Chain

Customer Value

Organizational Value

Customer Satisfaction

Customer Loyalty

Customer Patronage Behavior

Issues

Article Details

Authors: Sabri , Pirzada Sami Ullah | Senin , Aslan Bin Amat

Publisher: Zainab Arabian Research Society for Multidisciplinary Issues ( ZARSMI )

Main Topics: Management

Journal: NG-Journal of Social Development 2019 Vol.8 Issue 1, pp.103-110

Document Type: Article

Publication Date: 7/2019

Document Language: English

Document ID (Org No.): 139719

Frequency: Tri-Annual

eISSN: 01895958

pISSN: 01895958

DOI: 10.12816/0055368

Descriptors:

Issues

Authors:

Sabri , Pirzada Sami Ullah | Senin , Aslan Bin Amat

Publisher:

Zainab Arabian Research Society for Multidisciplinary Issues ( ZARSMI )

Main Topics:

Management

Journal:

NG-Journal of Social Development 2019 Vol.8 Issue 1, pp.103-110

Document Type:

Article

Publication Date:

7/2019

Document Language:

English

Document ID (Org No.):

139719

Frequency:

Tri-Annual

eISSN:

01895958

pISSN:

01895958

DOI:

10.12816/0055368