Investigation of Turkish Red Crescent's Public Ads in the Framework of Social Impact with Reception Analysis

İlknur Çakar; Mustafa Öztunç

Article Details

Investigation of Turkish Red Crescent's Public Ads in the Framework of Social Impact with Reception Analysis

Authors:

İlknur Çakar | Mustafa Öztunç

Publisher:

Karabuk University

Main Topics:

İletişim ve Medya Çalışmaları

Journal:

International Journal of Communication and Media Research Vol.3 Issue 1, pp.1-16

Document Type:

Article

Publication Date:

1/2023

Document Language:

Turkish

Document ID (Org No.):

2001283344

pISSN:

2757-7414

Keywords:

Abstract:

 The level of awareness of media messages on individuals is increasing day by day. In the information-communication age, social impact-themed and planned activities gained importance in this context. Various public service announcements are prepared to raise awareness of individuals and to encourage them to provide social benefits. Public service announcements prepared by public institutions for different fields and purposes is find their place in traditional and new media communication channels. It is expected to appeal to the subconscious of individuals and to mobilize individuals when needed from the broadcasted public spots. The research is very important in terms of understanding the social impact of public service announcements on university students and learning their attitude towards these messages. In this research, it is aimed to determine the meaning and action of the university students with the meaning created by the public service announcements. In addition, it is aimed to determine how message codes are received by university students. Within the framework of this purpose, reception analysis was carried out using in-depth interview method with university students. In the findings, it has been determined that the public service announcements shown to university students do not have a social impact in terms of content and broadcast policy. It has been understood that the public service announcements prepared with a simple and limited plot are insufficient to prompt university students to action. It has been concluded that the presence of relevant public service announcements on social media platforms and gamified applications will be more effective for university students.

 The level of awareness of media messages on individuals is increasing day by day. In the information-communication age, social impact-themed and planned activities gained importance in this context. Various public service announcements are prepared to raise awareness of individuals and to encourage them to provide social benefits. Public service announcements prepared by public institutions for different fields and purposes is find their place in traditional and new media communication channels. It is expected to appeal to the subconscious of individuals and to mobilize individuals when needed from the broadcasted public spots. The research is very important in terms of understanding the social impact of public service announcements on university students and learning their attitude towards these messages. In this research, it is aimed to determine the meaning and action of the university students with the meaning created by the public service announcements. In addition, it is aimed to determine how message codes are received by university students. Within the framework of this purpose, reception analysis was carried out using in-depth interview method with university students. In the findings, it has been determined that the public service announcements shown to university students do not have a social impact in terms of content and broadcast policy. It has been understood that the public service announcements prepared with a simple and limited plot are insufficient to prompt university students to action. It has been concluded that the presence of relevant public service announcements on social media platforms and gamified applications will be more effective for university students.

 The level of awareness of media messages on individuals is increasing day by day. In the information-communication age, social impact-themed and planned activities gained importance in this context. Various public service announcements are prepared to raise awareness of individuals and to encourage them to provide social benefits. Public service announcements prepared by public institutions for different fields and purposes is find their place in traditional and new media communication channels. It is expected to appeal to the subconscious of individuals and to mobilize individuals when needed from the broadcasted public spots. The research is very important in terms of understanding the social impact of public service announcements on university students and learning their attitude towards these messages. In this research, it is aimed to determine the meaning and action of the university students with the meaning created by the public service announcements. In addition, it is aimed to determine how message codes are received by university students. Within the framework of this purpose, reception analysis was carried out using in-depth interview method with university students. In the findings, it has been determined that the public service announcements shown to university students do not have a social impact in terms of content and broadcast policy. It has been understood that the public service announcements prepared with a simple and limited plot are insufficient to prompt university students to action. It has been concluded that the presence of relevant public service announcements on social media platforms and gamified applications will be more effective for university students.

 Medya iletilerinin bireyler üzerindeki farkındalık düzeyleri gün geçtikçe artmaktadır. Bilgi-iletişim çağında, sosyal etki temalı ve planlı yapılan faaliyetler bu çerçevede önem kazanmaktadır. Bireyleri bilinçlendirmek ve toplumsal fayda sağlamaya teşvik etmek için çeşitli kamu spotları hazırlanmaktadır. Farklı alan ve amaçlarla kamu kurumları tarafından hazırlanan kamu spotları, geleneksel ve yeni medya iletişim mecralarında yer bulmaktadır. Yayınlanan kamu spotlarından, bireylerin bilinçaltına hitap etmesi ve ihtiyaç dahilinde bireyleri harekete geçirmesi beklenmektedir. Araştırma, kamu spotlarının üniversite öğrencileri üzerindeki sosyal etkisini anlamak ve bu iletiler karşısında sergiledikleri tutumu öğrenmek açısından oldukça önemlidir. Bu araştırmada, kamu spotları ile oluşturulan anlamın üniversite öğrencilerindeki duygu ve eylem karşılığını tespit etmek amaçlanmıştır. Ayrıca ileti kodlarının üniversite öğrencileri tarafından nasıl alımlandığını belirlemek hedeflenmiştir. Bu amaç çerçevesinde üniversite öğrencileriyle derinlemesine mülakat yöntemi kullanılarak alımlama analizi gerçekleştirilmiştir. Elde edilen bulgularda, üniversite öğrencilerine izletilen kamu spotlarının içerik ve yayın politikası açısından sosyal etki uyandıracak nitelikte olmadığı tespit edilmiştir. Yalın ve kısıtlı olay örgüsü ile hazırlanan kamu spotlarının üniversite öğrencilerini eyleme sevketmede yetersiz kaldığı anlaşılmıştır. İlgili kamu spotlarının, sosyal medya platformlarında ve oyunlaştırılmış uygulamalarla yer almasının üniversite öğrencileri için daha etkili olacağı sonucuna varılmıştır.

Article Details

Investigation of Turkish Red Crescent's Public Ads in the Framework of Social Impact with Reception Analysis

Authors:

İlknur Çakar | Mustafa Öztunç

Publisher:

Karabuk University

Main Topics:

İletişim ve Medya Çalışmaları

Journal:

International Journal of Communication and Media Research Vol.3 Issue 1, pp.1-16

Document Type:

Article

Publication Date:

1/2023

Document Language:

Turkish

Document ID (Org No.):

2001283344

pISSN:

2757-7414

Public Advertisement

RTÜK

Social Impact

Turkish Red Crescent Society

Reception Analysis

Public Advertisement, RTÜK, Social Impact, Turkish Red Crescent Society, Reception Analysis

Kamu Spotu

RTÜK

Sosyal Etki

Türkiye Kızılay Derneği

Alımlama Analizi

Kamu Spotu, RTÜK, Sosyal Etki, Türkiye Kızılay Derneği, Alımlama Analizi

Issues

Article Details

Authors: İlknur Çakar | Mustafa Öztunç

Publisher: Karabuk University

Main Topics: İletişim ve Medya Çalışmaları

Journal: International Journal of Communication and Media Research Vol.3 Issue 1, pp.1-16

Document Type: Article

Publication Date: 1/2023

Document Language: Turkish

Document ID (Org No.): 2001283344

pISSN: 2757-7414

Issues

Authors:

İlknur Çakar | Mustafa Öztunç

Publisher:

Karabuk University

Main Topics:

İletişim ve Medya Çalışmaları

Journal:

International Journal of Communication and Media Research Vol.3 Issue 1, pp.1-16

Document Type:

Article

Publication Date:

1/2023

Document Language:

Turkish

Document ID (Org No.):

2001283344

pISSN:

2757-7414