Social Media Culture in the Axis of Speed, Prosumer and Infinite Scrolling

Hüseyin Yaşa; Revşan Şen

Article Details

Social Media Culture in the Axis of Speed, Prosumer and Infinite Scrolling

Authors:

Hüseyin Yaşa | Revşan Şen

Publisher:

Yakup YILMAZ

Main Topics:

Sosyal Medya Çalışmaları

Journal:

RumeliDE Dil ve Edebiyat Araştırmaları Dergisi Issue 40, pp.553-575

Document Type:

Article

Publication Date:

6/2024

Document Language:

Turkish

Document ID (Org No.):

2001320256

pISSN:

2148-7782

Keywords:

Abstract:

 Culture, as a product of social experiences, can transform under certain periods and conditions. Many studies clearly show the effects of mass media on culture and its transformation. The effects of mass media on culture are discussed in a wide range of topics, from the development of culture as an industry to the formation of social media culture. When these discussions, which are of great importance in terms of understanding the impact of social media platforms used by a significant proportion of the worlds population on society, are evaluated together, it is possible to offer a holistic perspective on social media culture. In this context, the study aims to make evaluations on social media culture by reviewing the literature within the framework of the concepts of speed, prosumer and infinite scrolling, which are among the main components that are effective in the formation of social media culture. According to the findings of the study, first of all, a large number of studies showing that the phenomenon of speed has become one of the main purposes of our lives reveals that this phenomenon is constantly brought to the forefront with the way social media environments function and their content. In addition, social media environments, where all users become potential content producers, have turned all users into producers and consumers with this feature. Another combination of the culture created by social media is the practice of infinite scrolling, which is expressed as infinite scrolling or doomscrolling. Since these three important features point to certain cultural transformations for social media users, another finding of the research is that all these features have various positive and negative consequences.

 Culture, as a product of social experiences, can transform under certain periods and conditions. Many studies clearly show the effects of mass media on culture and its transformation. The effects of mass media on culture are discussed in a wide range of topics, from the development of culture as an industry to the formation of social media culture. When these discussions, which are of great importance in terms of understanding the impact of social media platforms used by a significant proportion of the worlds population on society, are evaluated together, it is possible to offer a holistic perspective on social media culture. In this context, the study aims to make evaluations on social media culture by reviewing the literature within the framework of the concepts of speed, prosumer and infinite scrolling, which are among the main components that are effective in the formation of social media culture. According to the findings of the study, first of all, a large number of studies showing that the phenomenon of speed has become one of the main purposes of our lives reveals that this phenomenon is constantly brought to the forefront with the way social media environments function and their content. In addition, social media environments, where all users become potential content producers, have turned all users into producers and consumers with this feature. Another combination of the culture created by social media is the practice of infinite scrolling, which is expressed as infinite scrolling or doomscrolling. Since these three important features point to certain cultural transformations for social media users, another finding of the research is that all these features have various positive and negative consequences.

 Culture, as a product of social experiences, can transform under certain periods and conditions. Many studies clearly show the effects of mass media on culture and its transformation. The effects of mass media on culture are discussed in a wide range of topics, from the development of culture as an industry to the formation of social media culture. When these discussions, which are of great importance in terms of understanding the impact of social media platforms used by a significant proportion of the worlds population on society, are evaluated together, it is possible to offer a holistic perspective on social media culture. In this context, the study aims to make evaluations on social media culture by reviewing the literature within the framework of the concepts of speed, prosumer and infinite scrolling, which are among the main components that are effective in the formation of social media culture. According to the findings of the study, first of all, a large number of studies showing that the phenomenon of speed has become one of the main purposes of our lives reveals that this phenomenon is constantly brought to the forefront with the way social media environments function and their content. In addition, social media environments, where all users become potential content producers, have turned all users into producers and consumers with this feature. Another combination of the culture created by social media is the practice of infinite scrolling, which is expressed as infinite scrolling or doomscrolling. Since these three important features point to certain cultural transformations for social media users, another finding of the research is that all these features have various positive and negative consequences.

 Toplumsal deneyimlerin bir ürünü olan kültür, belirli dönemler ve koşullar altında dönüşebilmektedir. Birçok araştırma kitle iletişim araçlarının kültür ve onun dönüşümü üzerindeki etkilerini açık biçimde göstermektedir. Kitle iletişim araçlarının kültür üzerindeki etkileri, kültürün bir endüstri olarak gelişiminden sosyal medya kültürünün oluşumuna değin geniş bir yelpazede tartışılmaktadır. Dünya nüfusunun önemli bir oranı tarafından kullanılan sosyal medya platformlarının toplum üzerindeki etkisini anlamak açısından büyük önem taşıyan bu tartışmalar bir arada değerlendirildiğinde, sosyal medya kültürüne yönelik bütünlüklü bir bakış açısı sunabilme olanağı taşımaktadır. Bu bağlamda araştırmada, sosyal medya kültürünün oluşumunda etkili olan temel bileşenlerden hız, üretüketici ve sonsuz kaydırma kavramları çerçevesinde literatür taraması yapılarak sosyal medya kültürüne ilişkin değerlendirmelerde bulunmak amaçlanmıştır. Araştırmanın bulgularına göre, öncelikle hız olgusunun hayatımızın temel amaçlarından biri haline geldiğini gösteren çok sayıda araştırma, bu olgunun sosyal medya ortamlarının işleyiş biçimi ve içerikleri ile sürekli ön plana çıkarıldığını ortaya koymaktadır. Bununla birlikte tüm kullanıcıların potansiyel bir içerik üreticisi haline geldiği sosyal medya ortamları, sunduğu bu özellikle tüm kullanıcıları bir üretüketici haline getirmiştir. Sosyal medyanın yarattığı kültürün bir diğer bileşimi ise infinite scrolling ya da doomscrolling olarak ifade edilen sonsuz kaydırma pratiğidir. Bu üç önemli özelliğin sosyal medya kullanıcıları için belirli kültürel dönüşümlere işaret ettiğinden hareketle tüm bu özelliklerin olumlu ve olumsuz olmak üzere çeşitli sonuçlarının olduğu araştırma bulgularından bir diğeridir.

Article Details

Social Media Culture in the Axis of Speed, Prosumer and Infinite Scrolling

Authors:

Hüseyin Yaşa | Revşan Şen

Publisher:

Yakup YILMAZ

Main Topics:

Sosyal Medya Çalışmaları

Journal:

RumeliDE Dil ve Edebiyat Araştırmaları Dergisi Issue 40, pp.553-575

Document Type:

Article

Publication Date:

6/2024

Document Language:

Turkish

Document ID (Org No.):

2001320256

pISSN:

2148-7782

Speed

Prosumer

Infinite Scrolling

Social Media

Social Media CultureHız

Üretüketici

Sonsuz Kaydırma

Sosyal Medya

Sosyal Medya Kültürü

Issues

Article Details

Authors: Hüseyin Yaşa | Revşan Şen

Publisher: Yakup YILMAZ

Main Topics: Sosyal Medya Çalışmaları

Journal: RumeliDE Dil ve Edebiyat Araştırmaları Dergisi Issue 40, pp.553-575

Document Type: Article

Publication Date: 6/2024

Document Language: Turkish

Document ID (Org No.): 2001320256

pISSN: 2148-7782

Issues

Authors:

Hüseyin Yaşa | Revşan Şen

Publisher:

Yakup YILMAZ

Main Topics:

Sosyal Medya Çalışmaları

Journal:

RumeliDE Dil ve Edebiyat Araştırmaları Dergisi Issue 40, pp.553-575

Document Type:

Article

Publication Date:

6/2024

Document Language:

Turkish

Document ID (Org No.):

2001320256

pISSN:

2148-7782