Artificial Intelligence Radio Presenters from A Listener Perspective: Innovation or Distance?

Nihal Erdoğan Sepetci

Article Details

Artificial Intelligence Radio Presenters from A Listener Perspective: Innovation or Distance?

Authors:

Nihal Erdoğan Sepetci

Publisher:

Ankara Hacı Bayram Veli University

Main Topics:

İletişim Çalışmaları | Radyo-Televizyon

Journal:

Yeni Medya Issue 18, pp.43-61

Document Type:

Article

Publication Date:

6/2025

Document Language:

English

Document ID (Org No.):

2001353873

pISSN:

2587-1285

Keywords:

Abstract:

 With the acceleration of technological advances in recent years, many innovations that were dreams in the past have rapidly become a part of our lives. The most remarkable among these innovations is undoubtedly Artificial Intelligence AI technology. AI technology, which has shown its effect in various fields such as medicine and engineering, has also taken its place in the broadcasting sector and has opened the door to brand new applications in the use of traditional communication tools with the opportunities it provides. AI technology has been used in radio broadcasting for some time, and even a radio presenter produced entirely with AI has been operating in the broadcasting sector. The radio programmer created with AI within Alem FM broadcasts 2 hours of radio broadcasting per week. The aim of this research is to investigate the listeners attitudes towards the AI radio presenter and the motivations behind their decision to listen to this programme. Within the scope of the research in which qualitative research method was used, in-depth interviews were conducted with twelve people who were identified as listeners of this AI radio programme. The findings obtained were analysed within the framework of Elihu Katzs Uses and Gratifications Theory. As a result of the research, it was concluded that the listeners had a positive approach towards the AI presenter and listened to this programme with motivations such as having fun, curiosity, witnessing differences and innovations.

 With the acceleration of technological advances in recent years, many innovations that were dreams in the past have rapidly become a part of our lives. The most remarkable among these innovations is undoubtedly Artificial Intelligence AI technology. AI technology, which has shown its effect in various fields such as medicine and engineering, has also taken its place in the broadcasting sector and has opened the door to brand new applications in the use of traditional communication tools with the opportunities it provides. AI technology has been used in radio broadcasting for some time, and even a radio presenter produced entirely with AI has been operating in the broadcasting sector. The radio programmer created with AI within Alem FM broadcasts 2 hours of radio broadcasting per week. The aim of this research is to investigate the listeners attitudes towards the AI radio presenter and the motivations behind their decision to listen to this programme. Within the scope of the research in which qualitative research method was used, in-depth interviews were conducted with twelve people who were identified as listeners of this AI radio programme. The findings obtained were analysed within the framework of Elihu Katzs Uses and Gratifications Theory. As a result of the research, it was concluded that the listeners had a positive approach towards the AI presenter and listened to this programme with motivations such as having fun, curiosity, witnessing differences and innovations.

 With the acceleration of technological advances in recent years, many innovations that were dreams in the past have rapidly become a part of our lives. The most remarkable among these innovations is undoubtedly Artificial Intelligence AI technology. AI technology, which has shown its effect in various fields such as medicine and engineering, has also taken its place in the broadcasting sector and has opened the door to brand new applications in the use of traditional communication tools with the opportunities it provides. AI technology has been used in radio broadcasting for some time, and even a radio presenter produced entirely with AI has been operating in the broadcasting sector. The radio programmer created with AI within Alem FM broadcasts 2 hours of radio broadcasting per week. The aim of this research is to investigate the listeners attitudes towards the AI radio presenter and the motivations behind their decision to listen to this programme. Within the scope of the research in which qualitative research method was used, in-depth interviews were conducted with twelve people who were identified as listeners of this AI radio programme. The findings obtained were analysed within the framework of Elihu Katzs Uses and Gratifications Theory. As a result of the research, it was concluded that the listeners had a positive approach towards the AI presenter and listened to this programme with motivations such as having fun, curiosity, witnessing differences and innovations.

 Son yıllarda teknolojik ilerlemelerin ivme kazanmasıyla birlikte, geçmişte hayal olan birçok yenilik hızla hayatımızın bir parçası haline gelmiştir. Bu yenilikler arasında en dikkat çekeni, şüphesiz yapay zekâ teknolojisidir. Tıp ve mühendislik gibi çeşitli alanlarda etkisini gösteren yapay zekâ teknolojisi, yayıncılık sektöründe de yerini almış, sağladığı imkanlarla geleneksel iletişim araçlarının kullanılmasında yepyeni uygulamalara kapı aralamıştır. Yapay zekâ teknolojisi bir süredir radyo yayıncılığında kullanılmakta, tamamen yapay zekâ ile üretilen bir radyo programcısı yayıncılık sektöründe faaliyet göstermektedir. Alem FMin bünyesinde bulunan yapay zekâ ile oluşturulmuş radyo programcısı haftada 2 saat radyo yayını yapmaktadır. Bu araştırmanın amacı dinleyicilerin yapay zekâ radyo sunucusuna olan yaklaşımlarını ve hangi motivasyonlar ile dinlediğini belirlemektir. Nitel araştırma yönteminin kullanıldığı araştırma kapsamında, yapay zekâ ürünü olan radyo programının dinleyicisi olduğu belirlenen 12 kişi ile derinlemesine görüşmeler gerçekleştirilmiştir. Elde edilen bulgular Elihu Katzın Kullanımlar ve Doyumlar Kuramı çerçevesinde irdelenmiştir. Araştırma sonucunda dinleyicilerin yapay zekâ sunucuya karşı olumlu bir yaklaşım içinde oldukları ve bu programı eğlenme, merak, farklılıklara ve yeniliklere şahit olma gibi motivasyonlar ile dinlediği sonucuna ulaşılmıştır.

Article Details

Artificial Intelligence Radio Presenters from A Listener Perspective: Innovation or Distance?

Authors:

Nihal Erdoğan Sepetci

Publisher:

Ankara Hacı Bayram Veli University

Main Topics:

İletişim Çalışmaları | Radyo-Televizyon

Journal:

Yeni Medya Issue 18, pp.43-61

Document Type:

Article

Publication Date:

6/2025

Document Language:

English

Document ID (Org No.):

2001353873

pISSN:

2587-1285

AI radio presenter

AI

radio listener

airadiopresenterlistener

Uses and gratifications theoryyapay zeka

yapayzekaradyosunucusu

kullanımlarve doyumlar kuramı

radyo dinleyicileri

yapayzeka radyosunucusu dinleyicileri

Issues

Article Details

Authors: Nihal Erdoğan Sepetci

Publisher: Ankara Hacı Bayram Veli University

Main Topics: İletişim Çalışmaları | Radyo-Televizyon

Journal: Yeni Medya Issue 18, pp.43-61

Document Type: Article

Publication Date: 6/2025

Document Language: English

Document ID (Org No.): 2001353873

pISSN: 2587-1285

Issues

Authors:

Nihal Erdoğan Sepetci

Publisher:

Ankara Hacı Bayram Veli University

Main Topics:

İletişim Çalışmaları | Radyo-Televizyon

Journal:

Yeni Medya Issue 18, pp.43-61

Document Type:

Article

Publication Date:

6/2025

Document Language:

English

Document ID (Org No.):

2001353873

pISSN:

2587-1285