Pengaruh Tren, Gaya Hidup Berbelanja dan Harga Diskon terhadap Pembelian Impulsif Fashion Halal

Mila Safitri; Ida Farida; Rahma Hidayati Darwis

Article Details

Pengaruh Tren, Gaya Hidup Berbelanja dan Harga Diskon terhadap Pembelian Impulsif Fashion Halal

Authors:

Mila Safitri | Ida Farida | Rahma Hidayati Darwis

Publisher:

Universitas Islam Negeri Sumatera Utara

Main Topics:

Religion | Economics, Econometrics & Finance | Social Sciences

Journal:

Studia Economica: Jurnal Ekonomi Islam Vol.11 Issue mica, pp.0-0

Document Type:

Article

Publication Date:

1/2025

Document Language:

English

Document ID (Org No.):

2001869828

pISSN:

2303-2618

Abstract:

 This study aims to help understand how trends, shopping lifestyles and discount prices can influence impulse buying decisions of halal fashion users in the context of young Muslim consumers who are increasingly exposed to global trends and easy access to information, especially among FEBI IAIN Bone students who have not been widely discussed in previous studies. This research is a descriptive study using quantitative methods. Purposive Sampling is the sampling technique used, for the number of samples in this study took as many as 100 respondents who were used as research samples based on the results of the calculation of the slovin formula used. Structural Equation Modeling (SEM) is a component-based data analysis technique that utilizes Partial Least Squares (PLS) analysis tools. The results of this study prove that trends have a significant effect on impulse purchases of halal fashion as indicated by a T-Statistic of 2.987 > 1.96 and a p-value of 0.003 1.96 and a p-value of 0.025, Discount prices have a significant effect on impulse purchases of halal fashion, as indicated by a T-Statistic of 1.972 > 1.96 and a p-value of 0.049 < 0.05.

Article Details

Pengaruh Tren, Gaya Hidup Berbelanja dan Harga Diskon terhadap Pembelian Impulsif Fashion Halal

Authors: Mila Safitri | Ida Farida | Rahma Hidayati Darwis

Publisher: Universitas Islam Negeri Sumatera Utara

Main Topics: Religion | Economics, Econometrics & Finance | Social Sciences

Journal: Studia Economica: Jurnal Ekonomi Islam Vol.11 Issue mica, pp.0-0

Document Type: Article

Publication Date: 1/2025

Document Language: English

Document ID (Org No.): 2001869828

pISSN: 2303-2618

Issues

Authors:

Mila Safitri | Ida Farida | Rahma Hidayati Darwis

Publisher:

Universitas Islam Negeri Sumatera Utara

Main Topics:

Religion | Economics, Econometrics & Finance | Social Sciences

Journal:

Studia Economica: Jurnal Ekonomi Islam Vol.11 Issue mica, pp.0-0

Document Type:

Article

Publication Date:

1/2025

Document Language:

English

Document ID (Org No.):

2001869828

pISSN:

2303-2618