THE EFFECTS OF OUTDOOR ADVERTISING, WALL ADS AND BILLBOARDS ON CONTEMPORARY ART IN URBAN CULTURE

İlyas Sevindik

Article Details

THE EFFECTS OF OUTDOOR ADVERTISING, WALL ADS AND BILLBOARDS ON CONTEMPORARY ART IN URBAN CULTURE

Authors:

İlyas Sevindik

Publisher:

Anadolu University

Main Topics:

Görsel Tasarım

Journal:

Sanat ve Tasarım Dergisi Vol.14 Issue 1, pp.40-60

Document Type:

Article

Publication Date:

6/2024

Document Language:

Turkish

Document ID (Org No.):

2001321192

pISSN:

2146-9059

Keywords:

Abstract:

 In todays consumption culture, one of the various ways to reach people is through visual communication tools such as outdoor advertising, wall ads, and billboards. These communication tools, intended for informing people, contribute to contemporary art as an aesthetic and visual language through human-induced changes, natural effects, and deformations. The transformation of outdoor advertising, wall ads, and billboards into artistic phenomena within urban culture is highlighted by artists, also with an emphasis on the characteristics of the eras they lived in, aiming to create awareness in subsequent artists social consciousness. Beyond plastic and aesthetic experiences, artists have dealt with these elements, which are visual images of daily life, with an emphasis on waste materials in urban culture. Again, the fact that artists make references to issues such as environmental awareness from a different perspective, culture, art, politics, economy, consumerism, and social awareness of the period they deal with makes the research important. This study specifically focuses on urban culture and aims to address the quest What are the effects of outdoor advertising, wall ads, and billboards on contemporary art? with an emphasis on urban culture. In this study, conducted through a descriptive scanning method, the obtained data has been compiled through document analysis. The conclusion drawn is that artists, in their works, make references to urban culture beyond conventional plastic values and establish an archive of urban culture.

 In todays consumption culture, one of the various ways to reach people is through visual communication tools such as outdoor advertising, wall ads, and billboards. These communication tools, intended for informing people, contribute to contemporary art as an aesthetic and visual language through human-induced changes, natural effects, and deformations. The transformation of outdoor advertising, wall ads, and billboards into artistic phenomena within urban culture is highlighted by artists, also with an emphasis on the characteristics of the eras they lived in, aiming to create awareness in subsequent artists social consciousness. Beyond plastic and aesthetic experiences, artists have dealt with these elements, which are visual images of daily life, with an emphasis on waste materials in urban culture. Again, the fact that artists make references to issues such as environmental awareness from a different perspective, culture, art, politics, economy, consumerism, and social awareness of the period they deal with makes the research important. This study specifically focuses on urban culture and aims to address the quest What are the effects of outdoor advertising, wall ads, and billboards on contemporary art? with an emphasis on urban culture. In this study, conducted through a descriptive scanning method, the obtained data has been compiled through document analysis. The conclusion drawn is that artists, in their works, make references to urban culture beyond conventional plastic values and establish an archive of urban culture.

 In todays consumption culture, one of the various ways to reach people is through visual communication tools such as outdoor advertising, wall ads, and billboards. These communication tools, intended for informing people, contribute to contemporary art as an aesthetic and visual language through human-induced changes, natural effects, and deformations. The transformation of outdoor advertising, wall ads, and billboards into artistic phenomena within urban culture is highlighted by artists, also with an emphasis on the characteristics of the eras they lived in, aiming to create awareness in subsequent artists social consciousness. Beyond plastic and aesthetic experiences, artists have dealt with these elements, which are visual images of daily life, with an emphasis on waste materials in urban culture. Again, the fact that artists make references to issues such as environmental awareness from a different perspective, culture, art, politics, economy, consumerism, and social awareness of the period they deal with makes the research important. This study specifically focuses on urban culture and aims to address the quest What are the effects of outdoor advertising, wall ads, and billboards on contemporary art? with an emphasis on urban culture. In this study, conducted through a descriptive scanning method, the obtained data has been compiled through document analysis. The conclusion drawn is that artists, in their works, make references to urban culture beyond conventional plastic values and establish an archive of urban culture.

 Günümüz tüketim kültürü içerisinde insanlara ulaşmanın farklı yollarından birisi de görsel bir iletişim aracı olan; açık hava reklamcılığı, duvar ilan ve afişleridir. İnsanları bilgilendirme amaçlı bu iletişim araçları, insan eliyle değişimleri, doğal etki ve deformasyonlarla, estetik ve görsel bir dil olarak çağdaş resim sanatına katkı sunmaktadır. Açık hava reklam, duvar ilanı ve afişlerin kent kültürü içerisinde sanatsal olguya dönüşümünde sanatçılar, yaşamış oldukları dönem özelliklerine de vurgu yaparak, kendilerinden sonraki sanatçılarda toplumsal farkındalık oluşturmayı amaçlamışlardır. Sanatçılar, plastik ve estetik deneyimlerin ötesinde, gündelik yaşamın görsel imajları olan bu unsurları, kent kültürü içerisinde atık malzeme vurgusu ile ele almışlardır. Yine sanatçıların farklı bir bakış açısıyla çevre bilinci, ele aldıkları dönemin kültür, sanat, siyaset, ekonomi, tüketim çılgınlığı ve toplumsal farkındalık gibi konulara göndermeler yapmaları araştırmayı önemli kılmaktadır. Bu çalışmada özellikle kent kültürüne vurgu yapılarak, açık hava reklamcılığı duvar ve ilanlarının çağdaş sanata olan etkileri nelerdir? sorusuna cevap aranmıştır. Betimsel tarama yöntemiyle ele alınan çalışmada, elde edilen veriler doküman analizi şeklinde bir araya getirilmiştir. Sanatçılar eserlerinde, alışılmış plastik değerler dışında, kent kültürüne gönderme yaptıkları ve bir kent kültürü arşivi oluşturdukları sonucuna ulaşılmıştır.

Article Details

THE EFFECTS OF OUTDOOR ADVERTISING, WALL ADS AND BILLBOARDS ON CONTEMPORARY ART IN URBAN CULTURE

Authors:

İlyas Sevindik

Publisher:

Anadolu University

Main Topics:

Görsel Tasarım

Journal:

Sanat ve Tasarım Dergisi Vol.14 Issue 1, pp.40-60

Document Type:

Article

Publication Date:

6/2024

Document Language:

Turkish

Document ID (Org No.):

2001321192

pISSN:

2146-9059

Urban culture

Outdoor advertising

Wall ads and billboards

Contemporary art

New RealismKent kültürü

Açık hava reklamcılığı

Duvar ilanları ve afişleri

Çağdaş sanat

Yeni Gerçekçilik

Issues

Article Details

Authors: İlyas Sevindik

Publisher: Anadolu University

Main Topics: Görsel Tasarım

Journal: Sanat ve Tasarım Dergisi Vol.14 Issue 1, pp.40-60

Document Type: Article

Publication Date: 6/2024

Document Language: Turkish

Document ID (Org No.): 2001321192

pISSN: 2146-9059

Issues

Authors:

İlyas Sevindik

Publisher:

Anadolu University

Main Topics:

Görsel Tasarım

Journal:

Sanat ve Tasarım Dergisi Vol.14 Issue 1, pp.40-60

Document Type:

Article

Publication Date:

6/2024

Document Language:

Turkish

Document ID (Org No.):

2001321192

pISSN:

2146-9059