Analyzing the Medical and Non-Medical Aspects of Medical Consultation in the City of Visakhapatnam

Supriti Agarwal; Sonia Singh

doi:10.5742/MEWFM.2015.92673

Article Details

Analyzing the Medical and Non-Medical Aspects of Medical Consultation in the City of Visakhapatnam

Authors:

Supriti Agarwal | Sonia Singh

Publisher:

medi+WORLD International

Main Topics:

Medicine

Journal:

World Family Medicine Journal: Incorporating the Middle East Journal of Family Medicine 2015 Vol.13 Issue 3, pp.12-19

Document Type:

Article

Publication Date:

4/2015

Document Language:

English

Document ID (Org No.):

69626

Frequency:

Monthly

eISSN:

18390196

pISSN:

18390188

DOI:

10.5742/MEWFM.2015.92673

Descriptors:

Keywords:

Abstract:

 The Indian healthcare industry has the potential to reach $ 280 billion by 2020 (KPMG Report) reflecting a compounded growth of 17-18%. Indian health care is witnessing a huge change in the form of disease profile. Currently, 34% of death is happening due to infectious disease and 53% of death is due to lifestyle diseases. In spite of the technological advancement in medical sciences, diseases are engulfing human life. It creates a perplexed situation. The patient enters a medical practitioners’ chamber with a high hope at the appointed time, but this consultation session is both a meaningful or superficial interaction. It is indeed a situation of dilemma.This case highlights the dilemma that exists in the medical practitioner’s chamber related to patient interaction. Basically, consultation session in the medical practitioners’ chamber varies from one patient to another. There are various reasons for this variation. Maybe the patient is a first timer or the patient is accompanied by an attendant or the presence of a pharmaceutical manager in medical practitioner’s chamber is creating the difference. It can be also due to change in disease profile(infectious or lifestyle related). The public sector is keenly participating in the treatment of communicable diseases and the private sector is trying for lifestyle related diseases.This case study is an observational study conducted at Visakhapatnam (port city in Andhra Pradesh). Visakhapatnam has been a centre of pharmaceutical companies from the last one decade. Three specialties (Cardiologist, diabetologist and Oncologist) were selected. Different situations were recorded and analyzed in these consulting sessions through observational schedule. Results indicated there are many reasons for the uniqueness. It can be used as training materials to the medical representatives as they get to know what exactly is happening in the chamber and helps them in preparing for their meeting with the doctors.

Article Details

Analyzing the Medical and Non-Medical Aspects of Medical Consultation in the City of Visakhapatnam

Authors:

Supriti Agarwal | Sonia Singh

Publisher:

medi+WORLD International

Main Topics:

Medicine

Journal:

World Family Medicine Journal: Incorporating the Middle East Journal of Family Medicine 2015 Vol.13 Issue 3, pp.12-19

Document Type:

Article

Publication Date:

4/2015

Document Language:

English

Document ID (Org No.):

69626

Frequency:

Monthly

eISSN:

18390196

pISSN:

18390188

DOI:

10.5742/MEWFM.2015.92673

Descriptors:

MEDICAL TREATMENT

MEDICAL CARE

MEDICAL EXAMINATION

MEDICAL SUPPLIES

PHYSICIANS

PATIENTS

INDIA

Medical Consultation Session

Doctor-Patient Interaction

Pharmaceutical Marketing Strategies

Medical Practitioners

Issues

Article Details

Authors: Supriti Agarwal | Sonia Singh

Publisher: medi+WORLD International

Main Topics: Medicine

Journal: World Family Medicine Journal: Incorporating the Middle East Journal of Family Medicine 2015 Vol.13 Issue 3, pp.12-19

Document Type: Article

Publication Date: 4/2015

Document Language: English

Document ID (Org No.): 69626

Frequency: Monthly

eISSN: 18390196

pISSN: 18390188

DOI: 10.5742/MEWFM.2015.92673

Descriptors:

Issues

Authors:

Supriti Agarwal | Sonia Singh

Publisher:

medi+WORLD International

Main Topics:

Medicine

Journal:

World Family Medicine Journal: Incorporating the Middle East Journal of Family Medicine 2015 Vol.13 Issue 3, pp.12-19

Document Type:

Article

Publication Date:

4/2015

Document Language:

English

Document ID (Org No.):

69626

Frequency:

Monthly

eISSN:

18390196

pISSN:

18390188

DOI:

10.5742/MEWFM.2015.92673