Moda Ürünlerinde Güdülenmiş Tüketici Yenilikçiliğinin Satın Alma İlgilenimi Üzerindeki Etkisi

Raushan KAMBAR

Article Details

Moda Ürünlerinde Güdülenmiş Tüketici Yenilikçiliğinin Satın Alma İlgilenimi Üzerindeki Etkisi

Authors:

Raushan KAMBAR

Publisher:

Kocaeli University

Journal:

Kocaeli Üniversitesi Sosyal Bilimler Dergisi 2016 Issue 32, pp.149-166

Document Type:

Article

Publication Date:

12/2016

Document Language:

Turkish

Document ID (Org No.):

2000530799

Frequency:

Bi-Annual

pISSN:

1302-6658

Abstract:

 


The aim of study is to clarify the effect of motivated consumer innovativeness on purchasing involvement. While the changing happens faster than the old times and the prediction of the future is getting difficult in the present business life, businesses could use a new instrument as innovation in order to survive in the competitive environment and increase productivity as well as income, also penetrate to new markets.

Consumer involvement is a useful and important concept for understanding the buying and decisions behaviours of the consumer.Also, nowadays, fashion managing to have an influence on almost every consumer appears as a symbol of innovation. Despite many elements of this sector, consumer sees "clothing" as the main object product of the sector. Therefore, in this study, will be detected the influence of motivated consumer innovativeness on purchasing involvement (an example of fashion product).

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Article Details

Moda Ürünlerinde Güdülenmiş Tüketici Yenilikçiliğinin Satın Alma İlgilenimi Üzerindeki Etkisi

Authors: Raushan KAMBAR

Publisher: Kocaeli University

Journal: Kocaeli Üniversitesi Sosyal Bilimler Dergisi 2016 Issue 32, pp.149-166

Document Type: Article

Publication Date: 12/2016

Document Language: Turkish

Document ID (Org No.): 2000530799

Frequency: Bi-Annual

pISSN: 1302-6658

Issues

Authors:

Raushan KAMBAR

Publisher:

Kocaeli University

Journal:

Kocaeli Üniversitesi Sosyal Bilimler Dergisi 2016 Issue 32, pp.149-166

Document Type:

Article

Publication Date:

12/2016

Document Language:

Turkish

Document ID (Org No.):

2000530799

Frequency:

Bi-Annual

pISSN:

1302-6658