EXPLORING A NEW ELECTRONIC RETAILING TREND IN TURKEY AND THE WORLD: PRIVATE SHOPPING

Nazlim TUZEL URALTAS; Didem KOROGLU

Article Details

EXPLORING A NEW ELECTRONIC RETAILING TREND IN TURKEY AND THE WORLD: PRIVATE SHOPPING

Authors:

Nazlim TUZEL URALTAS | Didem KOROGLU

Publisher:

Sosyal Bilimler Araştırmaları Derneği

Journal:

International Journal of eBusiness and eGovernment Studies 2012 Vol.4 Issue 2, pp.47-56

Document Type:

Article

Publication Date:

11/2012

Document Language:

Turkish

Document ID (Org No.):

2000810513

Frequency:

Bi-Annual

eISSN:

2146-0744

Abstract:

 

At the present day, quick change is lived in all fields such as society, politics,
 economy, industry and technology. And this change reflects on retailers and their
 marketing strategies, too. On the other hand, consumer motivations that underlie
 shopping behavior are very complex. Now a days shopping is not only spending
 money. Among other things, it traditionally involves meeting and talking with
 others, seeing new things and learning new trends which are also the case for
 people who do online shopping by electronic retailers.
 Private shopping is a new type of electronic retailing. Due to an increase in
 population and working out of the home for long and tiring hours push consumers
 to private shopping. In the first step of this study, concepts such as online
 shopping, electronic retailing and their connection with marketing will be
 mentioned along with the concept of private shopping. In the second step, concept
 of private shopping will be studied as a new electronic retailing trend in Turkey
 and other countries. Finally, how the consumer buying behaviors that are shaped
 by private shopping trends will be examined in this explorative study. The aim of
 this paper is to indicate to development of private shopping on consumers as a
 new electronic retailing way.

Article Details

EXPLORING A NEW ELECTRONIC RETAILING TREND IN TURKEY AND THE WORLD: PRIVATE SHOPPING

Authors: Nazlim TUZEL URALTAS | Didem KOROGLU

Publisher: Sosyal Bilimler Araştırmaları Derneği

Journal: International Journal of eBusiness and eGovernment Studies 2012 Vol.4 Issue 2, pp.47-56

Document Type: Article

Publication Date: 11/2012

Document Language: Turkish

Document ID (Org No.): 2000810513

Frequency: Bi-Annual

eISSN: 2146-0744

Issues

Authors:

Nazlim TUZEL URALTAS | Didem KOROGLU

Publisher:

Sosyal Bilimler Araştırmaları Derneği

Journal:

International Journal of eBusiness and eGovernment Studies 2012 Vol.4 Issue 2, pp.47-56

Document Type:

Article

Publication Date:

11/2012

Document Language:

Turkish

Document ID (Org No.):

2000810513

Frequency:

Bi-Annual

eISSN:

2146-0744