COVID-19 IN MOROCCO: THE ROLE OF THE MEDIA SPOKESPERSON IN CRISIS COMMUNICATION

Imane El Kortbi; Houssame Nekhass; Mohamed Amine Lahiala; Fatima-Ezzahra Yassine; Moulay Maati Alaoui Fennane; Abdelfattah Lahiala

Article Details

COVID-19 IN MOROCCO: THE ROLE OF THE MEDIA SPOKESPERSON IN CRISIS COMMUNICATION

Authors:

Imane El Kortbi | Houssame Nekhass | Mohamed Amine Lahiala | Fatima-Ezzahra Yassine | Moulay Maati Alaoui Fennane | Abdelfattah Lahiala

Publisher:

Pr. Abdelfattah Lahiala, Université Abdelmalek Essaâdi.

Journal:

Journal des Sciences de l'Information et de la Communication Vol.1 Issue 1, pp.125-134

Document Type:

Article

Publication Date:

3/2024

Document Language:

French

Document ID (Org No.):

2001847474

pISSN:

3009-5514

Keywords:

Abstract:

 During the COVID-19 health crisis, communication proved crucial for conveying messages and instructions. During this crisis, uncertainty increased the demand for information. Faced with a deluge of information and fake news, Morocco designated official spokespersons to communicate the measures and the evolution of the pandemic. The crisis highlighted the importance of the media and journalists in disseminating verified information. It was necessary to mobilize all media resources to ensure effective communication around the pandemic, with the media serving as key intermediaries between the state and citizens, answering their questions, justifying decisions made, communicating preventive measures, and providing moral support. Television, radio, and social networks played a dynamic role in raising awareness and spreading reliable information. Media spokespersons, in particular, reinforced the state's communication mission by legitimizing governmental decisions and addressing public concerns.

Article Details

COVID-19 IN MOROCCO: THE ROLE OF THE MEDIA SPOKESPERSON IN CRISIS COMMUNICATION

Authors:

Imane El Kortbi | Houssame Nekhass | Mohamed Amine Lahiala | Fatima-Ezzahra Yassine | Moulay Maati Alaoui Fennane | Abdelfattah Lahiala

Publisher:

Pr. Abdelfattah Lahiala, Université Abdelmalek Essaâdi.

Journal:

Journal des Sciences de l'Information et de la Communication Vol.1 Issue 1, pp.125-134

Document Type:

Article

Publication Date:

3/2024

Document Language:

French

Document ID (Org No.):

2001847474

pISSN:

3009-5514

Communication

crisis

media

Covid-19

spokespersons

crise

médias

Covid - 19

porte-parole

Issues

Article Details

Authors: Imane El Kortbi | Houssame Nekhass | Mohamed Amine Lahiala | Fatima-Ezzahra Yassine | Moulay Maati Alaoui Fennane | Abdelfattah Lahiala

Publisher: Pr. Abdelfattah Lahiala, Université Abdelmalek Essaâdi.

Journal: Journal des Sciences de l'Information et de la Communication Vol.1 Issue 1, pp.125-134

Document Type: Article

Publication Date: 3/2024

Document Language: French

Document ID (Org No.): 2001847474

pISSN: 3009-5514

Issues

Authors:

Imane El Kortbi | Houssame Nekhass | Mohamed Amine Lahiala | Fatima-Ezzahra Yassine | Moulay Maati Alaoui Fennane | Abdelfattah Lahiala

Publisher:

Pr. Abdelfattah Lahiala, Université Abdelmalek Essaâdi.

Journal:

Journal des Sciences de l'Information et de la Communication Vol.1 Issue 1, pp.125-134

Document Type:

Article

Publication Date:

3/2024

Document Language:

French

Document ID (Org No.):

2001847474

pISSN:

3009-5514