The Effects of Brand Equity on Satisfaction in Health Tourism

Maedeh  Tofigi Aghdam Miangi; Seyed Hossein  Mansouri

Article Details

The Effects of Brand Equity on Satisfaction in Health Tourism

Authors:

Maedeh Tofigi Aghdam Miangi | Seyed Hossein Mansouri

Publisher:

Islamic Azad University, UAE

Journal:

Journal of Business and Future Economy Vol.1 Issue 1, pp.65-74

Document Type:

Article

Publication Date:

3/2024

Document Language:

English

Document ID (Org No.):

2001529207

pISSN:

3078-9605

Keywords:

Abstract:

 This research proposes a comprehensive model that investigates the relationships between Brand Awareness, Perceived Quality, Brand Association, Brand Loyalty, and satisfaction. This study aims better to understand the determinants of satisfaction throughout Health Tourism services and outline why and how Brand Equity is essential to satisfaction in Health Tourism. Respondents were chosen from hospitals in Tehran by using a stratified random sampling method. A total of 390 questionnaires were used for data analysis. Structural equations modeling using LISREL was performed to test the relationships between this study's constructs empirically. The research results have shown that Brand Awareness, Perceived Quality, Brand Association, and Brand Loyalty positively and significantly affect satisfaction in Health Tourism.  Finally, it suggests that health Tourism managers should improve their hospital's service offerings to satisfy patients.

Article Details

The Effects of Brand Equity on Satisfaction in Health Tourism

Authors:

Maedeh Tofigi Aghdam Miangi | Seyed Hossein Mansouri

Publisher:

Islamic Azad University, UAE

Journal:

Journal of Business and Future Economy Vol.1 Issue 1, pp.65-74

Document Type:

Article

Publication Date:

3/2024

Document Language:

English

Document ID (Org No.):

2001529207

pISSN:

3078-9605

Marketing

Health Tourism

Brand Equity

satisfaction

Issues

Article Details

The Effects of Brand Equity on Satisfaction in Health Tourism

Authors: Maedeh Tofigi Aghdam Miangi | Seyed Hossein Mansouri

Publisher: Islamic Azad University, UAE

Journal: Journal of Business and Future Economy Vol.1 Issue 1, pp.65-74

Document Type: Article

Publication Date: 3/2024

Document Language: English

Document ID (Org No.): 2001529207

pISSN: 3078-9605

Marketing

Health Tourism

Brand Equity

satisfaction

Issues

Authors:

Maedeh Tofigi Aghdam Miangi | Seyed Hossein Mansouri

Publisher:

Islamic Azad University, UAE

Journal:

Journal of Business and Future Economy Vol.1 Issue 1, pp.65-74

Document Type:

Article

Publication Date:

3/2024

Document Language:

English

Document ID (Org No.):

2001529207

pISSN:

3078-9605