A RESEARCH ON ANCILLARY PRODUCT BUYING INTENTIONS OF DOMESTIC AIRLINE PASSENGERS IN TURKEY

Ferhan Kuyucak Sengur; Temel Caner Ustaomer; Mustafa Uzgor

doi:https://doi.org/10.17261/Pressacademia.2017.733

Article Details

A RESEARCH ON ANCILLARY PRODUCT BUYING INTENTIONS OF DOMESTIC AIRLINE PASSENGERS IN TURKEY

Authors:

Ferhan Kuyucak Sengur | Temel Caner Ustaomer | Mustafa Uzgor

Publisher:

PressAcademia

Main Topics:

Sociology and anthropology

Journal:

Journal of Management Marketing and Logistics 2017 Vol.4 Issue 4, pp.456-464

Document Type:

Article

Publication Date:

12/2017

Document Language:

Turkish

Document ID (Org No.):

2000742357

Frequency:

Quarterly

eISSN:

2148-6670

DOI:

https://doi.org/10.17261/Pressacademia.2017.733

Abstract:

 


Purpose-In this
study, the purchase intentions of Turkish domestic passengers in respect of
ancillary products was determined. 


Methodology-For this purpose a quantitative study was performed. A
survey based on the literatüre review and past studies was developed and used
for data collection. Data has been analyzed using Statistical Package for the
Social Sciences (SPSS). 


Findings-According to the results, the tendency of buying ancillary
products forTurkish domestic passengers was found low. Moreover, there was not
found any statistical relationship between demografic characteristics of
passengers and the intention of passengers buying airlines’ ancillary
products.  

Conclusion-In the current market, airline passengers in Turkey
domestic market are not willingto buy airline ancillary products with an extra
costs, however, reasonable prices might trigger the buying behaviour.  



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Article Details

A RESEARCH ON ANCILLARY PRODUCT BUYING INTENTIONS OF DOMESTIC AIRLINE PASSENGERS IN TURKEY

Authors: Ferhan Kuyucak Sengur | Temel Caner Ustaomer | Mustafa Uzgor

Publisher: PressAcademia

Main Topics: Sociology and anthropology

Journal: Journal of Management Marketing and Logistics 2017 Vol.4 Issue 4, pp.456-464

Document Type: Article

Publication Date: 12/2017

Document Language: Turkish

Document ID (Org No.): 2000742357

Frequency: Quarterly

eISSN: 2148-6670

DOI: https://doi.org/10.17261/Pressacademia.2017.733

Issues

Authors:

Ferhan Kuyucak Sengur | Temel Caner Ustaomer | Mustafa Uzgor

Publisher:

PressAcademia

Main Topics:

Sociology and anthropology

Journal:

Journal of Management Marketing and Logistics 2017 Vol.4 Issue 4, pp.456-464

Document Type:

Article

Publication Date:

12/2017

Document Language:

Turkish

Document ID (Org No.):

2000742357

Frequency:

Quarterly

eISSN:

2148-6670

DOI:

https://doi.org/10.17261/Pressacademia.2017.733