A Research on the Legal Framework of Parallel Import and Consumers’ Awareness About the Legal Aspects of Parallel Import Products

Aybike Salman; Yaşar Numan Aksanyar; Erkan Özdemir

Article Details

A Research on the Legal Framework of Parallel Import and Consumers’ Awareness About the Legal Aspects of Parallel Import Products

Authors:

Aybike Salman | Yaşar Numan Aksanyar | Erkan Özdemir

Publisher:

Bursa Uludağ University

Main Topics:

Tüketici Davranışı | İthalat İhracat Yönetimi

Journal:

International Journal of Social Inquiry Vol.16 Issue 1, pp.207-227

Document Type:

Article

Publication Date:

6/2023

Document Language:

Turkish

Document ID (Org No.):

2001295286

pISSN:

1307-8364

Keywords:

Abstract:

 With the spread of e-commerce, parallel import products, the volume of which is increasing in the products subject to trade, has become one of the important issues concerning the marketing and law discipline. In the literature, the concepts of original products, parallel import products, and counterfeit products are used in different senses. However, whether consumers know the difference between parallel import products and other products is not clear. It is also helpful to determine whether consumers consider the differences between these products in their purchasing decisions. The aim of this study is to reveal how much consumers know about the legal aspect of parallel imports, and whether the awareness about the legal aspect differs between those who have purchased and those who have not purchased parallel import products before by considering the legal aspect of parallel imports. When the relevant literature was examined, no study was found directly related to this subject. The data of this study were collected by face-to-face survey method. The convenience sampling method was used in the research. Research data were analysed using the Mann-Whitney U test. As a result of the research, it was found that most of consumers 55 did not know the legal aspect of parallel imports, and the awareness level about the legal aspect of parallel import products of those who had not purchased parallel import products before, was statistically significant and lower than those who had purchased them. Another result is that consumers who have purchased parallel import products before have a positive attitude towards parallel imports compared to those who have not purchased parallel import products before. The research results are worth evaluating regarding consumers, businesses, and legal policies.

 With the spread of e-commerce, parallel import products, the volume of which is increasing in the products subject to trade, has become one of the important issues concerning the marketing and law discipline. In the literature, the concepts of original products, parallel import products, and counterfeit products are used in different senses. However, whether consumers know the difference between parallel import products and other products is not clear. It is also helpful to determine whether consumers consider the differences between these products in their purchasing decisions. The aim of this study is to reveal how much consumers know about the legal aspect of parallel imports, and whether the awareness about the legal aspect differs between those who have purchased and those who have not purchased parallel import products before by considering the legal aspect of parallel imports. When the relevant literature was examined, no study was found directly related to this subject. The data of this study were collected by face-to-face survey method. The convenience sampling method was used in the research. Research data were analysed using the Mann-Whitney U test. As a result of the research, it was found that most of consumers 55 did not know the legal aspect of parallel imports, and the awareness level about the legal aspect of parallel import products of those who had not purchased parallel import products before, was statistically significant and lower than those who had purchased them. Another result is that consumers who have purchased parallel import products before have a positive attitude towards parallel imports compared to those who have not purchased parallel import products before. The research results are worth evaluating regarding consumers, businesses, and legal policies.

 With the spread of e-commerce, parallel import products, the volume of which is increasing in the products subject to trade, has become one of the important issues concerning the marketing and law discipline. In the literature, the concepts of original products, parallel import products, and counterfeit products are used in different senses. However, whether consumers know the difference between parallel import products and other products is not clear. It is also helpful to determine whether consumers consider the differences between these products in their purchasing decisions. The aim of this study is to reveal how much consumers know about the legal aspect of parallel imports, and whether the awareness about the legal aspect differs between those who have purchased and those who have not purchased parallel import products before by considering the legal aspect of parallel imports. When the relevant literature was examined, no study was found directly related to this subject. The data of this study were collected by face-to-face survey method. The convenience sampling method was used in the research. Research data were analysed using the Mann-Whitney U test. As a result of the research, it was found that most of consumers 55 did not know the legal aspect of parallel imports, and the awareness level about the legal aspect of parallel import products of those who had not purchased parallel import products before, was statistically significant and lower than those who had purchased them. Another result is that consumers who have purchased parallel import products before have a positive attitude towards parallel imports compared to those who have not purchased parallel import products before. The research results are worth evaluating regarding consumers, businesses, and legal policies.

 E-ticaretin yaygınlaşmasıyla birlikte ticarete konu olan ürünler içindeki hacmi gittikçe artan paralel ithalat ürünleri, pazarlama ve hukuk disiplinini ilgilendiren önemli konulardan biri haline gelmiştir. Literatürde orijinal ürünler, paralel ithalat ürünleri ve taklit ürün kavramları farklı anlamda kullanılmaktadır. Ancak tüketicilerin paralel ithalat ürünleri ile diğer ürünler arasındaki farkı bilip bilmedikleri açık olarak bilinmemektedir. Ayrıca tüketicilerin satın alma kararlarında bu ürünler arasındaki farkları göz önünde bulundurup bulundurmadığının tespit edilmesinde fayda vardır. Bu çalışmanın amacı, paralel ithalatın yasal yönünü ele alarak, tüketicilerin paralel ithalatın yasal yönünü ne kadar bildiklerini, yasal yönü hakkındaki farkındalığın daha önce paralel ithalat ürünleri satın alan ve almayanlara göre farklılaşıp farklılaşmadığını ortaya koymaktır. İlgili literatür incelendiğinde bu konuyla doğrudan ilgili bir çalışmaya rastlanılmamıştır. Bu çalışmanın verileri yüz yüze anket yöntemiyle toplanmıştır. Araştırmada kolayda örnekleme yöntemi kullanılmıştır. Araştırma verileri Mann-Whitney U testi kullanılarak analiz edilmiştir. Araştırma sonucunda tüketicilerin büyük çoğunluğunun 55 paralel ithalatın yasal yönünü bilmediği, daha önce paralel ithalat ürünü satın almamış olanların paralel ithalat ürünlerinin yasal yönü hakkında farkındalık düzeylerinin satın almış olanlara göre istatistiki açıdan anlamlı ve daha düşük olduğu bulunmuştur. Bir diğer sonuç ise daha önce paralel ithalat ürünü satın almış tüketicilerin satın almayanlara göre paralel ithalata yönelik pozitif tutuma sahip olduğudur. Araştırma sonuçları tüketiciler, işletmeler ve yasal politikalar açısından değerlendirmeye değerdir.

Article Details

A Research on the Legal Framework of Parallel Import and Consumers’ Awareness About the Legal Aspects of Parallel Import Products

Authors:

Aybike Salman | Yaşar Numan Aksanyar | Erkan Özdemir

Publisher:

Bursa Uludağ University

Main Topics:

Tüketici Davranışı | İthalat İhracat Yönetimi

Journal:

International Journal of Social Inquiry Vol.16 Issue 1, pp.207-227

Document Type:

Article

Publication Date:

6/2023

Document Language:

Turkish

Document ID (Org No.):

2001295286

pISSN:

1307-8364

parallel import

gray market

exhaustion doctrine

attitude

consumerparalel ithalat

gri pazar

hakkın tükenmesi

tutum

tüketici

Issues

Article Details

Authors: Aybike Salman | Yaşar Numan Aksanyar | Erkan Özdemir

Publisher: Bursa Uludağ University

Main Topics: Tüketici Davranışı | İthalat İhracat Yönetimi

Journal: International Journal of Social Inquiry Vol.16 Issue 1, pp.207-227

Document Type: Article

Publication Date: 6/2023

Document Language: Turkish

Document ID (Org No.): 2001295286

pISSN: 1307-8364

Issues

Authors:

Aybike Salman | Yaşar Numan Aksanyar | Erkan Özdemir

Publisher:

Bursa Uludağ University

Main Topics:

Tüketici Davranışı | İthalat İhracat Yönetimi

Journal:

International Journal of Social Inquiry Vol.16 Issue 1, pp.207-227

Document Type:

Article

Publication Date:

6/2023

Document Language:

Turkish

Document ID (Org No.):

2001295286

pISSN:

1307-8364