THE THEORETICAL AND PRACTICAL QUESTIONS OF SOCIAL MARKETING DEVELOPMENT IN KYRGYZSTAN

Anara KAMALOVA

Article Details

THE THEORETICAL AND PRACTICAL QUESTIONS OF SOCIAL MARKETING DEVELOPMENT IN KYRGYZSTAN

Authors:

Anara KAMALOVA

Publisher:

Kyrgyz-Turkish Manas University

Main Topics:

Sociology and anthropology

Journal:

Reforma 2016 Vol.3 Issue 71, pp.31-38

Document Type:

Article

Publication Date:

4/2016

Document Language:

Turkish

Document ID (Org No.):

2000779044

Frequency:

Quarterly

pISSN:

1694-5158

Keywords:

Abstract:

 

business to the social issues of society and social marketing. Compliance with the principles of  social marketing in activity provides the conditions for the creation of a positive image of a  company, political party or a public figure. Despite the fact that global social marketing is growing  rapidly, unfortunately, in Kyrgyzstan, it has not yet received adequate development and only some  businesses take responsibility for the performance of these functions and occasionally solve social  issues. Analyzing the social marketing technologies in Kyrgyzstan, it should be noted that, their use  is very unpopular. This is due to the lack of effective support from the government. In our opinion,  it is necessary to provide tax breaks for companies that address social issues as well as provide  moral and legal support to these enterprises.

 


Nowadays one of the most important problems of the Kyrgyz economy is the involvement of
business to the social issues of society and social marketing. Compliance with the principles of
social marketing in activity provides the conditions for the creation of a positive image of a
company, political party or a public figure. Despite the fact that global social marketing is growing
rapidly, unfortunately, in Kyrgyzstan, it has not yet received adequate development and only some
businesses take responsibility for the performance of these functions and occasionally solve social
issues. Analyzing the social marketing technologies in Kyrgyzstan, it should be noted that, their use
is very unpopular. This is due to the lack of effective support from the government. In our opinion,
it is necessary to provide tax breaks for companies that address social issues as well as provide
moral and legal support to these enterprises.

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Article Details

THE THEORETICAL AND PRACTICAL QUESTIONS OF SOCIAL MARKETING DEVELOPMENT IN KYRGYZSTAN

Authors:

Anara KAMALOVA

Publisher:

Kyrgyz-Turkish Manas University

Main Topics:

Sociology and anthropology

Journal:

Reforma 2016 Vol.3 Issue 71, pp.31-38

Document Type:

Article

Publication Date:

4/2016

Document Language:

Turkish

Document ID (Org No.):

2000779044

Frequency:

Quarterly

pISSN:

1694-5158

marketing

social marketing

social-oriented business

social effectiveness

Issues

Article Details

THE THEORETICAL AND PRACTICAL QUESTIONS OF SOCIAL MARKETING DEVELOPMENT IN KYRGYZSTAN

Authors: Anara KAMALOVA

Publisher: Kyrgyz-Turkish Manas University

Main Topics: Sociology and anthropology

Journal: Reforma 2016 Vol.3 Issue 71, pp.31-38

Document Type: Article

Publication Date: 4/2016

Document Language: Turkish

Document ID (Org No.): 2000779044

Frequency: Quarterly

pISSN: 1694-5158

marketing

social marketing

social-oriented business

social effectiveness

Issues

Authors:

Anara KAMALOVA

Publisher:

Kyrgyz-Turkish Manas University

Main Topics:

Sociology and anthropology

Journal:

Reforma 2016 Vol.3 Issue 71, pp.31-38

Document Type:

Article

Publication Date:

4/2016

Document Language:

Turkish

Document ID (Org No.):

2000779044

Frequency:

Quarterly

pISSN:

1694-5158