The Role of E-WOM in Shaping Corporate E-Reputation : A Case Study of Algérie Télécom

ديواني هالة; مرادي سمير

Article Details

The Role of E-WOM in Shaping Corporate E-Reputation : A Case Study of Algérie Télécom

Authors:

ديواني هالة | مرادي سمير

Publisher:

Université d'El Oued

Journal:

مجلة البحوث الاقتصادية المتقدمة Vol.10 Issue 2, pp.297-311

Document Type:

Article

Publication Date:

9/2025

Document Language:

English

Document ID (Org No.):

2001567936

pISSN:

2676-1572

Keywords:

Abstract:

 This article analyzes the impact of Electronic Word-of-Mouth (E-WOM) on corporate e-reputation, focusing on the case of Algérie Télécom. With the rise of digital platforms and social media, consumer opinions and online interactions play a crucial role in shaping a company's image. E-WOM amplifies the visibility of consumer feedback, influencing trust, engagement, and purchasing decisions. This study examines how positive and negative reviews impact brand perception and explores the strategic importance of monitoring and responding to online discussions. By analyzing social media publications and using digital monitoring tools, the research highlights the necessity of proactive e-reputation management. The findings emphasize the role of advanced analytics and communication strategies in leveraging E-WOM as a competitive advantage while mitigating reputational risks.

Article Details

The Role of E-WOM in Shaping Corporate E-Reputation : A Case Study of Algérie Télécom

Authors:

ديواني هالة | مرادي سمير

Publisher:

Université d'El Oued

Journal:

مجلة البحوث الاقتصادية المتقدمة Vol.10 Issue 2, pp.297-311

Document Type:

Article

Publication Date:

9/2025

Document Language:

English

Document ID (Org No.):

2001567936

pISSN:

2676-1572

E

WOM

E

Reputation

Consumer Influence

Digital Communication

Social Media

Issues

Article Details

Authors: ديواني هالة | مرادي سمير

Publisher: Université d'El Oued

Journal: مجلة البحوث الاقتصادية المتقدمة Vol.10 Issue 2, pp.297-311

Document Type: Article

Publication Date: 9/2025

Document Language: English

Document ID (Org No.): 2001567936

pISSN: 2676-1572

Issues

Authors:

ديواني هالة | مرادي سمير

Publisher:

Université d'El Oued

Journal:

مجلة البحوث الاقتصادية المتقدمة Vol.10 Issue 2, pp.297-311

Document Type:

Article

Publication Date:

9/2025

Document Language:

English

Document ID (Org No.):

2001567936

pISSN:

2676-1572