The Influence of Physical Environment Quality on Risk Perception in Jewelery Stores

Erdoğan KORKMAZ

doi:https://doi.org/10.33723/rs.437981

Article Details

The Influence of Physical Environment Quality on Risk Perception in Jewelery Stores

Authors:

Erdoğan KORKMAZ

Publisher:

Arif YILDIZ

Main Topics:

Sociology and anthropology

Journal:

R&S - Research Studies Anatolia Journal 2018 Vol.1 Issue 2, pp.204-212

Document Type:

Article

Publication Date:

7/2018

Document Language:

English

Document ID (Org No.):

2000601678

Frequency:

Quarterly

eISSN:

2630-6441

DOI:

https://doi.org/10.33723/rs.437981

Abstract:

 


The
physical environment quality is an important marketing factor affecting
consumers' purchasing decisions in retail outlets. The exchange of valuable
products in jewelery stores affects consumers' financial and social risk perceptions.
In this context, the aim of the research is to determine the effect of physical
environment quality on financial and social risk perception in jewelery stores.
The research was carried out by sampling on 287 people who shop at jewelery
stores on the internet. Survey data were obtained through e-survey.
Reliability, validity and normal distribution tests were applied to the datas,
and the hypotheses were analyzed by the structural equation model. According to
the results of the research, physical environment quality affects the financial
risk perception in the positive direction and affects the social risk
perception in the negative direction. At the end of the study, findings were
interpreted and discussed.


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Article Details

The Influence of Physical Environment Quality on Risk Perception in Jewelery Stores

Authors: Erdoğan KORKMAZ

Publisher: Arif YILDIZ

Main Topics: Sociology and anthropology

Journal: R&S - Research Studies Anatolia Journal 2018 Vol.1 Issue 2, pp.204-212

Document Type: Article

Publication Date: 7/2018

Document Language: English

Document ID (Org No.): 2000601678

Frequency: Quarterly

eISSN: 2630-6441

DOI: https://doi.org/10.33723/rs.437981

Issues

Authors:

Erdoğan KORKMAZ

Publisher:

Arif YILDIZ

Main Topics:

Sociology and anthropology

Journal:

R&S - Research Studies Anatolia Journal 2018 Vol.1 Issue 2, pp.204-212

Document Type:

Article

Publication Date:

7/2018

Document Language:

English

Document ID (Org No.):

2000601678

Frequency:

Quarterly

eISSN:

2630-6441

DOI:

https://doi.org/10.33723/rs.437981