An Analysis of Aristotle’s Rhetorical Trilogy in a Musical Context

Kerim Fatih Çelik

Article Details

An Analysis of Aristotle’s Rhetorical Trilogy in a Musical Context

Authors:

Kerim Fatih Çelik

Publisher:

Istanbul University

Main Topics:

Sanat ve Kültür Politikası

Journal:

4. BOYUT Medya ve Kültürel Çalışmalar Dergisi Issue 26, pp.159-176

Document Type:

Article

Publication Date:

5/2025

Document Language:

Turkish

Document ID (Org No.):

2001358558

pISSN:

2822-6623

Keywords:

Abstract:

 The concept of rhetoric, whose roots date back to ancient times, stands out in many fields such as communica9 tion, art, politics, philosophy, marketing and advertising and can affect the persuasion process with its different elements. In this study, the components of rhetoric, which Aristotle based on the trilogy of Ethos, Pathos and Logos, are analysed within the framework of Ajda Pekkans lyrics titled Yakar Geçerim dated 2011, Bi Tık dated 2021, Bambaşka Biri dated 1979, EğlenGüzelim dated 1996 and DüşünmeHiç dated 1983 In this research, in determining Ajda Pekkans most listened songs and creating an argument for the selection of these songs; Spotifys numerical data shown and officially published as of March 19, 2025 were taken as basis. In this context, based on Ajda Pekkans lyrics, the rhetorical evidences seen in the lyrics were analyzed by content analysis method. As a result of the study, it was concluded that Ajda Pekkan, who has a successful career in the field of music with her superstar image, used Pathos 36.25 the most among Aristotles three persuasive proofs and Ethos 9 Pathos 9 Logos and Logos 3.75 the least. From this point of view, in Ajda Pekkans first five songs determined according to Spotify listener traffic; it is seen that the key rhetorical component is Pathos, that is, emotional appeals.

 The concept of rhetoric, whose roots date back to ancient times, stands out in many fields such as communica9 tion, art, politics, philosophy, marketing and advertising and can affect the persuasion process with its different elements. In this study, the components of rhetoric, which Aristotle based on the trilogy of Ethos, Pathos and Logos, are analysed within the framework of Ajda Pekkans lyrics titled Yakar Geçerim dated 2011, Bi Tık dated 2021, Bambaşka Biri dated 1979, EğlenGüzelim dated 1996 and DüşünmeHiç dated 1983 In this research, in determining Ajda Pekkans most listened songs and creating an argument for the selection of these songs; Spotifys numerical data shown and officially published as of March 19, 2025 were taken as basis. In this context, based on Ajda Pekkans lyrics, the rhetorical evidences seen in the lyrics were analyzed by content analysis method. As a result of the study, it was concluded that Ajda Pekkan, who has a successful career in the field of music with her superstar image, used Pathos 36.25 the most among Aristotles three persuasive proofs and Ethos 9 Pathos 9 Logos and Logos 3.75 the least. From this point of view, in Ajda Pekkans first five songs determined according to Spotify listener traffic; it is seen that the key rhetorical component is Pathos, that is, emotional appeals.

 The concept of rhetoric, whose roots date back to ancient times, stands out in many fields such as communica9 tion, art, politics, philosophy, marketing and advertising and can affect the persuasion process with its different elements. In this study, the components of rhetoric, which Aristotle based on the trilogy of Ethos, Pathos and Logos, are analysed within the framework of Ajda Pekkans lyrics titled Yakar Geçerim dated 2011, Bi Tık dated 2021, Bambaşka Biri dated 1979, EğlenGüzelim dated 1996 and DüşünmeHiç dated 1983 In this research, in determining Ajda Pekkans most listened songs and creating an argument for the selection of these songs; Spotifys numerical data shown and officially published as of March 19, 2025 were taken as basis. In this context, based on Ajda Pekkans lyrics, the rhetorical evidences seen in the lyrics were analyzed by content analysis method. As a result of the study, it was concluded that Ajda Pekkan, who has a successful career in the field of music with her superstar image, used Pathos 36.25 the most among Aristotles three persuasive proofs and Ethos 9 Pathos 9 Logos and Logos 3.75 the least. From this point of view, in Ajda Pekkans first five songs determined according to Spotify listener traffic; it is seen that the key rhetorical component is Pathos, that is, emotional appeals.

 Kökleri antik çağlara kadar uzanan retorik kavramı, iletişim, sanat, siyaset, felsefe, pazarlama ve reklam gibi birçok alanda öne çıkmakta ve ikna sürecine farklı unsurlarıyla birlikte etki edebilmektedir. Bu çalışmada Aristotelesin Ethos, Pathos ve Logos üçlemesiyle temellendirdiği retorik bileşenleri; Ajda Pekkanın 2011 tarihli Yakar Geçerim, 2021 tarihli Bi Tık, 1979 tarihli Bambaşka Biri, 1996 tarihli Eğlen Güzelim ve 1983 tarihli Düşünme Hiç başlıklı şarkı sözleri çerçevesinde incelenmektedir.Bu araştırmada Ajda Pekkanın en çok dinlenilen şarkılarının belirlen9 mesinde ve bu şarkıların seçimine dair bir argüman oluşturulmasında; Spotifyın 19 Mart 2025 tarihi itibarıyla görüntülenen ve resmi olarak yayınlanan sayısal verileri baz alınmıştır. Bu kapsam içerisinde şarkı sözlerinde gösterilen retorik kanıtlar, Ajda Pekkanın şarkı sözlerinden yola çıkılarak içerik analizi yöntemiyle çözümlenmiştir. Bunun devamında ise içerik analiziyle elde edilen retoriksel veriler, Aristotelesin retorik çekicilikleri bağlamında ve retoriksel bir analiz perspektifinden değerlendirilmiştir. Bu analiz yöntemi kullanılarak iletişim araştırması yapılmasının gerekçesi; şarkı sözleri bağlamında retoriksel iknanın önemli bir yer tuttuğunu vurgulamak ve Aristotelesin ethos, pathos, logos üçlemesinin müzik ve retorik ile birlikte düşünüldüğünde ne kadar geçerli olabildiğini ortaya koymaya çalışmaktır. Çalışma sonucunda dasüperstar imajıyla müzik alanında başarılı bir kariyere sahip olan Ajda Pekkanın, Aristotelesin üç ikna kanıtı arasında en fazla kullandığı ikna yönteminin Pathos 36,25 en az kullanılanın ise Ethos  Pathos  Logos ile Logos 3,75 olduğu sonucuna ulaşılmıştır. Buradan hareketle Ajda Pekkanın Spotify dinleyici trafiğine göre belirlenen ilk beş şarkısında kilit rol oynayan retoriksel bileşenin; Pathos yani duygusal çekicilikler olduğu görülmüştür.

Article Details

An Analysis of Aristotle’s Rhetorical Trilogy in a Musical Context

Authors:

Kerim Fatih Çelik

Publisher:

Istanbul University

Main Topics:

Sanat ve Kültür Politikası

Journal:

4. BOYUT Medya ve Kültürel Çalışmalar Dergisi Issue 26, pp.159-176

Document Type:

Article

Publication Date:

5/2025

Document Language:

Turkish

Document ID (Org No.):

2001358558

pISSN:

2822-6623

Rhetoric

Ajda Pekkan

Aristotle

Rhetorical Analysis

PersuasionRetorik

Ajda Pekkan

Aristoteles

Retorik Analizi

İkna

Issues

Article Details

Authors: Kerim Fatih Çelik

Publisher: Istanbul University

Main Topics: Sanat ve Kültür Politikası

Journal: 4. BOYUT Medya ve Kültürel Çalışmalar Dergisi Issue 26, pp.159-176

Document Type: Article

Publication Date: 5/2025

Document Language: Turkish

Document ID (Org No.): 2001358558

pISSN: 2822-6623

Issues

Authors:

Kerim Fatih Çelik

Publisher:

Istanbul University

Main Topics:

Sanat ve Kültür Politikası

Journal:

4. BOYUT Medya ve Kültürel Çalışmalar Dergisi Issue 26, pp.159-176

Document Type:

Article

Publication Date:

5/2025

Document Language:

Turkish

Document ID (Org No.):

2001358558

pISSN:

2822-6623