تحليل البيانات الضخمة من الشبكات الاجتماعية كعامل تمكين لإدارة المعرفة المستدامة للاِتِّجاهات التَّسويقيَّة

شهد عبد الحليم العشي; ضحى هزاع بادي

Article Details

تحليل البيانات الضخمة من الشبكات الاجتماعية كعامل تمكين لإدارة المعرفة المستدامة للاِتِّجاهات التَّسويقيَّة

Authors:

شهد عبد الحليم العشي | ضحى هزاع بادي

Publisher:

HBKU Press

Journal:

Journal of Information Studies and Technology Issue 2, pp.0-0

Document Type:

Article

Publication Date:

7/2021

Document Language:

Arabic

Document ID (Org No.):

2001939969

pISSN:

2616-4930

Keywords:

Knowledge prospecting, knowledge extraction, marketing knowledge management, big data management, business intelligence.

Abstract:

 Aim : This study addressed the contextual relation between analyzing social networking big data and sustainable knowledge management of marketing trends. To do so, the study examined the concept, pillars, stages of sustainable knowledge management of marketing trends, and highlighted the importance of big data in social networks for these trends. Methodology: The study used the content analysis method as this method provides a useful vision for knowledge management specialists in general, and for marketing agencies in particular. Results: The paper showed how complementary is the relation between analyzing big data from social networks and managing sustainable knowledge of marketing trends, as it achieves the goal of immediate marketing decision-making, and supports the prediction of marketing decisions that keep pace with the future cognitive needs. Conclusion: the study concluded that knowledge of managing big data in social networks enables sustainable knowledge management systems in marketing entities. Recommendations: 1) for researchers, to study in depth the challenges that might address the analysis of big data from social networks; 2) for marketing agencies, the recommendations revolve around the use and analysis of big data available on social networks by relying on the pillars and stages of sustainable knowledge management to achieve long-term and short-term benefits.

Article Details

تحليل البيانات الضخمة من الشبكات الاجتماعية كعامل تمكين لإدارة المعرفة المستدامة للاِتِّجاهات التَّسويقيَّة

Authors: شهد عبد الحليم العشي | ضحى هزاع بادي

Publisher: HBKU Press

Journal: Journal of Information Studies and Technology Issue 2, pp.0-0

Document Type: Article

Publication Date: 7/2021

Document Language: Arabic

Document ID (Org No.): 2001939969

pISSN: 2616-4930

Knowledge prospecting, knowledge extraction, marketing knowledge management, big data management, business intelligence.

Issues

Authors:

شهد عبد الحليم العشي | ضحى هزاع بادي

Publisher:

HBKU Press

Journal:

Journal of Information Studies and Technology Issue 2, pp.0-0

Document Type:

Article

Publication Date:

7/2021

Document Language:

Arabic

Document ID (Org No.):

2001939969

pISSN:

2616-4930