A Market Share Research Model with Markov Chains and an Implementation on Smart Phones

Kenan Özden; Rümeysa Ergin

Article Details

A Market Share Research Model with Markov Chains and an Implementation on Smart Phones

Authors:

Kenan Özden | Rümeysa Ergin

Publisher:

İstanbul Gelisim University

Main Topics:

Mühendislik | Stokastik (Olasılıksal) Süreçler

Journal:

International Journal of Engineering Technologies Vol.9 Issue 1, pp.1-17

Document Type:

Article

Publication Date:

9/2024

Document Language:

Turkish

Document ID (Org No.):

2001318331

pISSN:

2149-0104

Keywords:

Abstract:

 Market share for businesses, means that it shows its position and effectiveness in the market where they are located. Businesses by forecasting their market share in this highly competitive environment; They implement various marketing strategies in order to keep themselves in the market, not to lose customers, to become a leader or to stay in this position. Businesses cannot know their future market share with certainty, but they can guess. In making this estimation, they use various methods. Whit this, its use in forecasting the ever-changing market is very practical and convenient. Main goal of this work, determining the smartphone brand preferences and estimating the market share of mobile phone manufacturers in the long term by creating a transition matrix between brands. With this, to enable customers to see their attitudes, to see brand loyalty, there are sub-goals such as showing that a market share research can be done with the Markov Chains method.

 Market share for businesses, means that it shows its position and effectiveness in the market where they are located. Businesses by forecasting their market share in this highly competitive environment; They implement various marketing strategies in order to keep themselves in the market, not to lose customers, to become a leader or to stay in this position. Businesses cannot know their future market share with certainty, but they can guess. In making this estimation, they use various methods. Whit this, its use in forecasting the ever-changing market is very practical and convenient. Main goal of this work, determining the smartphone brand preferences and estimating the market share of mobile phone manufacturers in the long term by creating a transition matrix between brands. With this, to enable customers to see their attitudes, to see brand loyalty, there are sub-goals such as showing that a market share research can be done with the Markov Chains method.

 Market share for businesses, means that it shows its position and effectiveness in the market where they are located. Businesses by forecasting their market share in this highly competitive environment; They implement various marketing strategies in order to keep themselves in the market, not to lose customers, to become a leader or to stay in this position. Businesses cannot know their future market share with certainty, but they can guess. In making this estimation, they use various methods. Whit this, its use in forecasting the ever-changing market is very practical and convenient. Main goal of this work, determining the smartphone brand preferences and estimating the market share of mobile phone manufacturers in the long term by creating a transition matrix between brands. With this, to enable customers to see their attitudes, to see brand loyalty, there are sub-goals such as showing that a market share research can be done with the Markov Chains method.

 İşletmeler için pazar payı, bulundukları pazar içerisindeki konumunu ve etkinliğini göstermesi demektir. İşletmeler pazar paylarını tahmin ederek rekabetin fazla olduğu bu ortamda kendilerini pazarda tutundurmak, müşteri kaybetmemek, lider konumuna geçmek veya bu konumda kalmayı sağlamak için çeşitli pazarlama stratejileri uygulamaktadırlar. İşletmeler gelecekteki pazar paylarını kesin bir şekilde bilemezler ancak tahmin edebilirler. Bu tahmini yaparken çeşitli yöntemler kullanmaktadırlar. Böylece sürekli değişen pazarın tahmin edilmesinde kullanımı oldukça pratik ve uygun olmaktadır. Bu çalışmanın amacı akıllı telefon marka tercihlerini belirlemek, markalar arası geçiş matrisini oluşturarak uzun dönemde cep telefonu üreticilerinin pazar payını tahmin etmektir. Bununla birlikte müşterilerin tutumlarını görebilmeyi sağlamak, marka bağımlılığını ölçmek, Markov Zinciri yöntemi ile bir pazar payı araştırmasının yapılabiliyor oluşunu göstermek gibi alt hedefler mevcuttur.

Article Details

A Market Share Research Model with Markov Chains and an Implementation on Smart Phones

Authors:

Kenan Özden | Rümeysa Ergin

Publisher:

İstanbul Gelisim University

Main Topics:

Mühendislik | Stokastik (Olasılıksal) Süreçler

Journal:

International Journal of Engineering Technologies Vol.9 Issue 1, pp.1-17

Document Type:

Article

Publication Date:

9/2024

Document Language:

Turkish

Document ID (Org No.):

2001318331

pISSN:

2149-0104

Marketing

Market Share Research

Stochastic Process

Marketing Strategies.

Markov Chains

Smart Mobile Phone MarketPazarlama

Pazar Payı Araştırması

Markov Zincirleri

Akıllı Cep Telefonu Pazarı

Stokastik Süreç

Pazarlama Stratejileri

Issues

Article Details

Authors: Kenan Özden | Rümeysa Ergin

Publisher: İstanbul Gelisim University

Main Topics: Mühendislik | Stokastik (Olasılıksal) Süreçler

Journal: International Journal of Engineering Technologies Vol.9 Issue 1, pp.1-17

Document Type: Article

Publication Date: 9/2024

Document Language: Turkish

Document ID (Org No.): 2001318331

pISSN: 2149-0104

Issues

Authors:

Kenan Özden | Rümeysa Ergin

Publisher:

İstanbul Gelisim University

Main Topics:

Mühendislik | Stokastik (Olasılıksal) Süreçler

Journal:

International Journal of Engineering Technologies Vol.9 Issue 1, pp.1-17

Document Type:

Article

Publication Date:

9/2024

Document Language:

Turkish

Document ID (Org No.):

2001318331

pISSN:

2149-0104