Antecedents of Tourist Satisfaction With Marine Tourism in West Sumatra

Reni Yuliviona; Elfitra Azliyanti; Evi  Susanti Tasri; Purbo Jatmiko

Article Details

Antecedents of Tourist Satisfaction With Marine Tourism in West Sumatra

Authors:

Reni Yuliviona | Elfitra Azliyanti | Evi Susanti Tasri | Purbo Jatmiko

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.7 Issue 6, pp.92-99

Document Type:

Article

Publication Date:

3/2022

Document Language:

English

Document ID (Org No.):

2001519695

pISSN:

2518-668X

Keywords:

Abstract:

 Tourist satisfaction can lead to positive word of mouth communication about a destination, which can bring in more business. The current study aimed to identify the role of the 7Ps of marketing mix on tourist satisfaction. A cross-sectional study design was employed to collect data from local tourists visiting West Sumatra. A total of 300 respondents participated. Data were analyzed by SmartPLS 3.3.7 by evaluating structural equational modelling. Findings revealed that all of the elements of the marketing mix had a strong relationship with tourist satisfaction, except for the place. The results suggested that the tourists in West Sumatra are somewhat satisfied but satisfaction can be upgraded to a higher level if proper management with respect to place is improved.

Article Details

Antecedents of Tourist Satisfaction With Marine Tourism in West Sumatra

Authors:

Reni Yuliviona | Elfitra Azliyanti | Evi Susanti Tasri | Purbo Jatmiko

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.7 Issue 6, pp.92-99

Document Type:

Article

Publication Date:

3/2022

Document Language:

English

Document ID (Org No.):

2001519695

pISSN:

2518-668X

marketing mix

West Sumatra

tourist

marine tourism

satisfaction

Issues

Article Details

Antecedents of Tourist Satisfaction With Marine Tourism in West Sumatra

Authors: Reni Yuliviona | Elfitra Azliyanti | Evi Susanti Tasri | Purbo Jatmiko

Publisher: KnE Social Sciences

Journal: KnE Social Sciences Vol.7 Issue 6, pp.92-99

Document Type: Article

Publication Date: 3/2022

Document Language: English

Document ID (Org No.): 2001519695

pISSN: 2518-668X

marketing mix

West Sumatra

tourist

marine tourism

satisfaction

Issues

Authors:

Reni Yuliviona | Elfitra Azliyanti | Evi Susanti Tasri | Purbo Jatmiko

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.7 Issue 6, pp.92-99

Document Type:

Article

Publication Date:

3/2022

Document Language:

English

Document ID (Org No.):

2001519695

pISSN:

2518-668X