UM’s Mascott Design for Supporting Brand Identity

Annisa Larasati; Yon  Ade Lose Hermanto; Sarjono .

Article Details

UM’s Mascott Design for Supporting Brand Identity

Authors:

Annisa Larasati | Yon Ade Lose Hermanto | Sarjono .

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.4 Issue 12, pp.651-663

Document Type:

Article

Publication Date:

2/2020

Document Language:

English

Document ID (Org No.):

2001517933

pISSN:

2518-668X

Keywords:

Abstract:

 The competition between universities in Malang has become increasingly tight, due to the rising number of universities allowing people to become more selective. Therefore, the Universitas Negeri Malang has sought to redefine itself and strengthen its brand identity. In line with this strategy, a figure is needed to improve community recognition. This requires a mascot. The mascot was chosen because of the character and attractive appearance that can interact directly with the community. So the process to design the mascot of the Universitas Negeri Malang as an endorser of brand identity has begun.

Article Details

UM’s Mascott Design for Supporting Brand Identity

Authors:

Annisa Larasati | Yon Ade Lose Hermanto | Sarjono .

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.4 Issue 12, pp.651-663

Document Type:

Article

Publication Date:

2/2020

Document Language:

English

Document ID (Org No.):

2001517933

pISSN:

2518-668X

Designing

Mascot

Brand Identity

Issues

Article Details

UM’s Mascott Design for Supporting Brand Identity

Authors: Annisa Larasati | Yon Ade Lose Hermanto | Sarjono .

Publisher: KnE Social Sciences

Journal: KnE Social Sciences Vol.4 Issue 12, pp.651-663

Document Type: Article

Publication Date: 2/2020

Document Language: English

Document ID (Org No.): 2001517933

pISSN: 2518-668X

Designing

Mascot

Brand Identity

Issues

Authors:

Annisa Larasati | Yon Ade Lose Hermanto | Sarjono .

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.4 Issue 12, pp.651-663

Document Type:

Article

Publication Date:

2/2020

Document Language:

English

Document ID (Org No.):

2001517933

pISSN:

2518-668X