The Image of University Through the eyes of Students: The Case of Kastamonu University

Kemal Avcı; İbrahim Ethem Erdinç

Article Details

The Image of University Through the eyes of Students: The Case of Kastamonu University

Authors:

Kemal Avcı | İbrahim Ethem Erdinç

Publisher:

Selcuk University

Main Topics:

İletişim Çalışmaları

Journal:

Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Issue 57, pp.71-86

Document Type:

Article

Publication Date:

8/2025

Document Language:

Turkish

Document ID (Org No.):

2001357429

pISSN:

2667-4750

Keywords:

Abstract:

 The aim of this study is to determine which factors come to the fore in the formation of the university image in the minds of Kastamonu University students and to investigate the relationship of these images with the demographic characteristics of the students, the faculty and class they study at. Research data was collected between November 23, 2023 and December 6, 2023, through a face-to-face survey method applied to 398 participants studying at Kastamonu University, based on simple random sampling. The image of the University regarding the academic environment and physical capacity is above the average level. The image about how Kastamonu University is perceived by the society is relatively negative. It is possible to say that the image of the academic environment at Kastamonu University is more positive in the minds of female students than male students. The images of all factors in the minds of students who have just started studying at Kastamonu University are more positive than those of students in upper grades. In the difference tests conducted according to the faculties where the participants studied and their monthly expenditure amounts, it was determined that there was no significant difference in terms of any factor.

 The aim of this study is to determine which factors come to the fore in the formation of the university image in the minds of Kastamonu University students and to investigate the relationship of these images with the demographic characteristics of the students, the faculty and class they study at. Research data was collected between November 23, 2023 and December 6, 2023, through a face-to-face survey method applied to 398 participants studying at Kastamonu University, based on simple random sampling. The image of the University regarding the academic environment and physical capacity is above the average level. The image about how Kastamonu University is perceived by the society is relatively negative. It is possible to say that the image of the academic environment at Kastamonu University is more positive in the minds of female students than male students. The images of all factors in the minds of students who have just started studying at Kastamonu University are more positive than those of students in upper grades. In the difference tests conducted according to the faculties where the participants studied and their monthly expenditure amounts, it was determined that there was no significant difference in terms of any factor.

 The aim of this study is to determine which factors come to the fore in the formation of the university image in the minds of Kastamonu University students and to investigate the relationship of these images with the demographic characteristics of the students, the faculty and class they study at. Research data was collected between November 23, 2023 and December 6, 2023, through a face-to-face survey method applied to 398 participants studying at Kastamonu University, based on simple random sampling. The image of the University regarding the academic environment and physical capacity is above the average level. The image about how Kastamonu University is perceived by the society is relatively negative. It is possible to say that the image of the academic environment at Kastamonu University is more positive in the minds of female students than male students. The images of all factors in the minds of students who have just started studying at Kastamonu University are more positive than those of students in upper grades. In the difference tests conducted according to the faculties where the participants studied and their monthly expenditure amounts, it was determined that there was no significant difference in terms of any factor.

 Bu çalışmanın amacı Kastamonu Üniversitesi öğrencilerinin zihnindeki üniversite imajının oluşmasında hangi faktörlerin ön plana çıktığını; bu imajların öğrencilerin demografik özellikleri, öğrenim gördükleri fakülte ve sınıf ile olan ilişkisini keşfetmektir. Araştırma verileri 23 Kasım 2023 ile 6 Aralık 2023 tarihleri arasında, basit rastlantısal örneklemeye dayalı olarak ulaşılan ve Kastamonu Üniversitesinde öğrenim görmekte olan 398 katılımcıya uygulanan yüz yüze anket yöntemi aracılığıyla toplanmıştır. Elde edilen verilere dönük yapılan analizler sonucu üniversitenin sahip olduğu akademik ortam ve fiziksel kapasiteye ilişkin imajın ortalama bir düzeyin üstünde olduğu görülmüştür. Kastamonu Üniversitesinin toplum tarafından nasıl algılandığına dair öğrenci zihnindeki imaj ise görece olumsuzdur. Kastamonu Üniversitesindeki akademik ortama ilişkin imajın kadın öğrencilerin zihninde erkek öğrencilere göre daha olumlu olduğunu söylemek mümkündür. Kastamonu Üniversitesinde öğrenim görmeye yeni başlayan öğrencilerin zihninde tüm faktörlere ilişkin imajlar üst sınıflardaki öğrencilere göre daha olumludur. Katılımcıların öğrenim gördüğü fakültelere ve aylık harcama miktarlarına göre yapılan fark testlerinde hiçbir faktör açısından anlamlı bir fark olmadığı belirlenmiştir.

Article Details

The Image of University Through the eyes of Students: The Case of Kastamonu University

Authors:

Kemal Avcı | İbrahim Ethem Erdinç

Publisher:

Selcuk University

Main Topics:

İletişim Çalışmaları

Journal:

Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Issue 57, pp.71-86

Document Type:

Article

Publication Date:

8/2025

Document Language:

Turkish

Document ID (Org No.):

2001357429

pISSN:

2667-4750

Corporate Image

Corporate Perception

Corporate Reputation

Corporate Culture

Corporate IdentityKurumsal İmaj

Kurumsal Algı

Kurumsal İtibar

Kurumsal Kimlik

Kurumsal Kültür

Issues

Article Details

Authors: Kemal Avcı | İbrahim Ethem Erdinç

Publisher: Selcuk University

Main Topics: İletişim Çalışmaları

Journal: Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Issue 57, pp.71-86

Document Type: Article

Publication Date: 8/2025

Document Language: Turkish

Document ID (Org No.): 2001357429

pISSN: 2667-4750

Issues

Authors:

Kemal Avcı | İbrahim Ethem Erdinç

Publisher:

Selcuk University

Main Topics:

İletişim Çalışmaları

Journal:

Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Issue 57, pp.71-86

Document Type:

Article

Publication Date:

8/2025

Document Language:

Turkish

Document ID (Org No.):

2001357429

pISSN:

2667-4750