The Impact of Global Market Environment on the Degree of Cooperation of International Strategic Alliances among Service Firms

Abdullah Ahmed Nasser Ghasham; Nik Ab Halim Nik Abdullah; Noor Hasmini Abd Ghani

Article Details

The Impact of Global Market Environment on the Degree of Cooperation of International Strategic Alliances among Service Firms

Authors:

Abdullah Ahmed Nasser Ghasham | Nik Ab Halim Nik Abdullah | Noor Hasmini Abd Ghani

Publisher:

İlhan ÖZTÜRK

Journal:

International Review of Management and Marketing 2016 Vol.6 Issue 2, pp.192-198

Document Type:

Article

Publication Date:

3/2016

Document Language:

Turkish

Document ID (Org No.):

2000822489

Frequency:

Bimonthly

eISSN:

2146-4405

Abstract:

 

Globalisation of market present more challenges and it requires firms to respond by adopting various strategies. One of the strategies is through involvement in international strategic alliances. The objective of this study was to investigate the impact of global market environment factors, which consists of two dimensions namely global market opportunities and global market threats on the degree of cooperation of international strategic alliances. A quantitative study with data collected through survey questionnaire was conducted and the sample of the study consisted of 214 service based companies in Yemen. The findings show a significant positive relationship between the global market opportunities factor and the degree of cooperation of international strategic alliances. In contrast, there is no significant relationship observed between the global market threats and the degree of cooperation. Therefore, firms observing new market opportunities resulting from globalization tend to increase the degree of cooperation of their strategic alliances.

Article Details

The Impact of Global Market Environment on the Degree of Cooperation of International Strategic Alliances among Service Firms

Authors: Abdullah Ahmed Nasser Ghasham | Nik Ab Halim Nik Abdullah | Noor Hasmini Abd Ghani

Publisher: İlhan ÖZTÜRK

Journal: International Review of Management and Marketing 2016 Vol.6 Issue 2, pp.192-198

Document Type: Article

Publication Date: 3/2016

Document Language: Turkish

Document ID (Org No.): 2000822489

Frequency: Bimonthly

eISSN: 2146-4405

Issues

Authors:

Abdullah Ahmed Nasser Ghasham | Nik Ab Halim Nik Abdullah | Noor Hasmini Abd Ghani

Publisher:

İlhan ÖZTÜRK

Journal:

International Review of Management and Marketing 2016 Vol.6 Issue 2, pp.192-198

Document Type:

Article

Publication Date:

3/2016

Document Language:

Turkish

Document ID (Org No.):

2000822489

Frequency:

Bimonthly

eISSN:

2146-4405