Climate Change and Media: An Analysis of Public Service Announcements and Communication Public Service Announcements of the Ministry of Environment, Urbanisation and Climate Change

Onur Tos; Harika Tos

Article Details

Climate Change and Media: An Analysis of Public Service Announcements and Communication Public Service Announcements of the Ministry of Environment, Urbanisation and Climate Change

Authors:

Onur Tos | Harika Tos

Publisher:

Erciyes University

Main Topics:

İletişim Çalışmaları

Journal:

Erciyes İletişim Dergisi Issue Special Issue of the 1st Environment and Communication: Climate Change and Sustainability Symposium, pp.23-43

Document Type:

Article

Publication Date:

4/2025

Document Language:

English

Document ID (Org No.):

2001329870

pISSN:

1308-3198

Keywords:

Abstract:

 Climate change may adversely affect economic activities in the country, region or city centre. In this framework, administrative studies are carried out worldwide to eliminate or reduce the negative effects of climate change. In Turkey, the Ministry of Environment, Urbanisation and Climate Change is the highest level institution working on this issue. This study focuses on the public service announcement and communication public service announcements on climate change by the Ministry of Environment, Urbanisation and Climate Change. The contents of the public service announcement and communication public service announcements on climate change shared by the Ministry on its official social media account constitute the data of the study obtained through document analysis. In this context, critical case sampling is applied in the study and the official social media account of the Ministry is analysed within this framework. The data analysis method of the study is content analysis used in qualitative research perspective. By adhering to the steps of the content analysis method, it is tried to determine which themes, categories and codes are prominent in the public service ads on climate change shared by the Ministry from its official social media account. As a result of the analysis, it was seen that different themes, messages and strategies were applied in each public service announcement on climate change. Climate change awareness, call to action, sustainability and nature protection, social unity and politics were identified as themes; interaction and awareness, critical warnings, targets and projects, emotional bonding were identified as categories; and concepts such as zero waste, green transformation, social solidarity were identified as codes.

 Climate change may adversely affect economic activities in the country, region or city centre. In this framework, administrative studies are carried out worldwide to eliminate or reduce the negative effects of climate change. In Turkey, the Ministry of Environment, Urbanisation and Climate Change is the highest level institution working on this issue. This study focuses on the public service announcement and communication public service announcements on climate change by the Ministry of Environment, Urbanisation and Climate Change. The contents of the public service announcement and communication public service announcements on climate change shared by the Ministry on its official social media account constitute the data of the study obtained through document analysis. In this context, critical case sampling is applied in the study and the official social media account of the Ministry is analysed within this framework. The data analysis method of the study is content analysis used in qualitative research perspective. By adhering to the steps of the content analysis method, it is tried to determine which themes, categories and codes are prominent in the public service ads on climate change shared by the Ministry from its official social media account. As a result of the analysis, it was seen that different themes, messages and strategies were applied in each public service announcement on climate change. Climate change awareness, call to action, sustainability and nature protection, social unity and politics were identified as themes; interaction and awareness, critical warnings, targets and projects, emotional bonding were identified as categories; and concepts such as zero waste, green transformation, social solidarity were identified as codes.

 Climate change may adversely affect economic activities in the country, region or city centre. In this framework, administrative studies are carried out worldwide to eliminate or reduce the negative effects of climate change. In Turkey, the Ministry of Environment, Urbanisation and Climate Change is the highest level institution working on this issue. This study focuses on the public service announcement and communication public service announcements on climate change by the Ministry of Environment, Urbanisation and Climate Change. The contents of the public service announcement and communication public service announcements on climate change shared by the Ministry on its official social media account constitute the data of the study obtained through document analysis. In this context, critical case sampling is applied in the study and the official social media account of the Ministry is analysed within this framework. The data analysis method of the study is content analysis used in qualitative research perspective. By adhering to the steps of the content analysis method, it is tried to determine which themes, categories and codes are prominent in the public service ads on climate change shared by the Ministry from its official social media account. As a result of the analysis, it was seen that different themes, messages and strategies were applied in each public service announcement on climate change. Climate change awareness, call to action, sustainability and nature protection, social unity and politics were identified as themes; interaction and awareness, critical warnings, targets and projects, emotional bonding were identified as categories; and concepts such as zero waste, green transformation, social solidarity were identified as codes.

 İklim değişikliği; ülkedeki, bölgedeki ya da şehir merkezinde ekonomik aktiviteleri olumsuz yönde etkileyebilmektedir. Bu çerçevede dünya genelinde iklim değişikliğiyle ilgili olumsuzlukları gidermek ya da azaltmak için yönetimsel anlamda çalışmalar yapılmaktadır. Türkiyede bu konuda çalışma yürüten en üst düzeydeki kurum T.C. Çevre, Şehircilik ve İklim Değişikliği Bakanlığıdır. Bu çalışma T.C. Çevre, Şehircilik ve İklim Değişikliği Bakanlığının iklim değişikliği konusundaki duyurum ve iletişim amaçlı yayınladığı kamu spotu çalışmalarına odaklanmaktadır. Bakanlığın resmi sosyal medya hesabından iklim değişikliği konusunda duyurum ve iletişim amaçlı paylaştığı kamu spotu içerikleri çalışmanın dokuman incelemesi yoluyla elde edilen verilerini oluşturmaktadır. Bu kapsamda çalışmada kritik durum örneklemesi uygulanmakta ve Bakanlığın resmi sosyal medya hesabı bu çerçevede incelenmektedir. Çalışmanın veri analiz yöntemi nitel araştırma perspektifinde yararlanılan içerik analizidir. İçerik analizi yöntemi adımlarına bağlı kalınarak Bakanlığın resmi sosyal medya hesabından paylaştığı iklim değişikliğine ilişkin kamu spotlarında hangi tema, kategori ve kodların ön plana çıktığı belirlenmeye çalışılmaktadır. Yapılan incelemeler sonucunda her bir kamu spotunda iklim değişikliği konusunda farklı tema, mesaj ve strateji uygulanmaktadır. İklim değişikliği bilinci, eylem çağrısı, sürdürülebilirlik ve doğa koruma, toplumsal birlik ve politika tema; etkileşim ve farkındalık, kritik uyarılar, hedefler ve projeler, duygusal bağ kurma kategori; sıfır atık, yeşil dönüşüm, toplumsal dayanışma gibi kavramlar ise kod olarak belirlenmiştir.

Article Details

Climate Change and Media: An Analysis of Public Service Announcements and Communication Public Service Announcements of the Ministry of Environment, Urbanisation and Climate Change

Authors:

Onur Tos | Harika Tos

Publisher:

Erciyes University

Main Topics:

İletişim Çalışmaları

Journal:

Erciyes İletişim Dergisi Issue Special Issue of the 1st Environment and Communication: Climate Change and Sustainability Symposium, pp.23-43

Document Type:

Article

Publication Date:

4/2025

Document Language:

English

Document ID (Org No.):

2001329870

pISSN:

1308-3198

Climate Change

Ministry

Public Service Announcement

Communication

Content Analysis.İklim Değişikliği

Bakanlık

Kamu Spotu

İletişim

İçerik Analizi.

Issues

Article Details

Authors: Onur Tos | Harika Tos

Publisher: Erciyes University

Main Topics: İletişim Çalışmaları

Journal: Erciyes İletişim Dergisi Issue Special Issue of the 1st Environment and Communication: Climate Change and Sustainability Symposium, pp.23-43

Document Type: Article

Publication Date: 4/2025

Document Language: English

Document ID (Org No.): 2001329870

pISSN: 1308-3198

Issues

Authors:

Onur Tos | Harika Tos

Publisher:

Erciyes University

Main Topics:

İletişim Çalışmaları

Journal:

Erciyes İletişim Dergisi Issue Special Issue of the 1st Environment and Communication: Climate Change and Sustainability Symposium, pp.23-43

Document Type:

Article

Publication Date:

4/2025

Document Language:

English

Document ID (Org No.):

2001329870

pISSN:

1308-3198