The role of social media marketing in enhancing brand image - An analytical study -

Asmaa Boulahbel; Taoues Ghrieb

Article Details

The role of social media marketing in enhancing brand image - An analytical study -

Authors:

Asmaa Boulahbel | Taoues Ghrieb

Publisher:

Université de Batna 1 El Hadj Lakhdar

Journal:

khazzartech الاقتصاد الصناعي Vol.13 Issue 1, pp.26-53

Document Type:

Article

Publication Date:

6/2023

Document Language:

English

Document ID (Org No.):

2001406181

pISSN:

2588-2341

Keywords:

Abstract:

 This study tries to determine the role of social media marketing (interaction, trendiness, customization, entertainment and E-WOM). To enhance the brand image at Ooredoo, The questionnaire served as a tool for data collection. , where a purposive sample of 276 was taken. The study concluded that there is a contribution and an impact of the different dimensions of marketing through social media in the improvement of the brand image among customers of the company by 56.5%, and the research suggested enhancing the company's social media pages to make them more uplifting and help them build a great reputation with the target audience. Therefore, the effect is at long term.

Article Details

The role of social media marketing in enhancing brand image - An analytical study -

Authors:

Asmaa Boulahbel | Taoues Ghrieb

Publisher:

Université de Batna 1 El Hadj Lakhdar

Journal:

khazzartech الاقتصاد الصناعي Vol.13 Issue 1, pp.26-53

Document Type:

Article

Publication Date:

6/2023

Document Language:

English

Document ID (Org No.):

2001406181

pISSN:

2588-2341

Marketing

social media

brand image

Ooredoo company

Issues

Article Details

The role of social media marketing in enhancing brand image - An analytical study -

Authors: Asmaa Boulahbel | Taoues Ghrieb

Publisher: Université de Batna 1 El Hadj Lakhdar

Journal: khazzartech الاقتصاد الصناعي Vol.13 Issue 1, pp.26-53

Document Type: Article

Publication Date: 6/2023

Document Language: English

Document ID (Org No.): 2001406181

pISSN: 2588-2341

Marketing

social media

brand image

Ooredoo company

Issues

Authors:

Asmaa Boulahbel | Taoues Ghrieb

Publisher:

Université de Batna 1 El Hadj Lakhdar

Journal:

khazzartech الاقتصاد الصناعي Vol.13 Issue 1, pp.26-53

Document Type:

Article

Publication Date:

6/2023

Document Language:

English

Document ID (Org No.):

2001406181

pISSN:

2588-2341