DYNAMICS OF VALENCE FRAMEWORK ON ADOPTION INTENTION OF FINANCIAL DERIVATIVES IN DEVELOPING MARKETS

Tunze Ruva; Richard Evelyn; Mkwizu Eric

Article Details

DYNAMICS OF VALENCE FRAMEWORK ON ADOPTION INTENTION OF FINANCIAL DERIVATIVES IN DEVELOPING MARKETS

Authors:

Tunze Ruva | Richard Evelyn | Mkwizu Eric

Publisher:

Université Oran 2 Mohamed Ben Ahmed Oran

Journal:

Advanced Research in Economics and Business Strategy Journal Vol.6 Issue 2, pp.126-141

Document Type:

Article

Publication Date:

12/2025

Document Language:

English

Document ID (Org No.):

2001542440

pISSN:

2773-3807

Keywords:

Abstract:

 Abstract
This study examines the intention to adopt financial derivatives by integrating valence-based factors, perceived benefit and perceived risk, while examining the moderating role of perceived complexity. Data were collected from 142 finance and risk directors across financial institutions in Tanzania, and the model was tested using Structural Equation Modeling (SEM). The results reveal that both perceived benefit and perceived risk significantly influence the intention to adopt financial derivatives. Complexity significantly moderates the relationships. This study contributes theoretically by validating an extended Valence-risk-Benefit framework. It enhances derivative adoption, emphasisingbenefits and related risks while cation on complexity as hinderance.
(Keywords: Perceived risks, Perceived Benefit, Valence, Complexity, Financial derivative.).

Article Details

DYNAMICS OF VALENCE FRAMEWORK ON ADOPTION INTENTION OF FINANCIAL DERIVATIVES IN DEVELOPING MARKETS

Authors:

Tunze Ruva | Richard Evelyn | Mkwizu Eric

Publisher:

Université Oran 2 Mohamed Ben Ahmed Oran

Journal:

Advanced Research in Economics and Business Strategy Journal Vol.6 Issue 2, pp.126-141

Document Type:

Article

Publication Date:

12/2025

Document Language:

English

Document ID (Org No.):

2001542440

pISSN:

2773-3807

Perceived risks

perceived benefit,

valence,

complexity

financial derivatives

Issues

Article Details

DYNAMICS OF VALENCE FRAMEWORK ON ADOPTION INTENTION OF FINANCIAL DERIVATIVES IN DEVELOPING MARKETS

Authors: Tunze Ruva | Richard Evelyn | Mkwizu Eric

Publisher: Université Oran 2 Mohamed Ben Ahmed Oran

Journal: Advanced Research in Economics and Business Strategy Journal Vol.6 Issue 2, pp.126-141

Document Type: Article

Publication Date: 12/2025

Document Language: English

Document ID (Org No.): 2001542440

pISSN: 2773-3807

Perceived risks

perceived benefit,

valence,

complexity

financial derivatives

Issues

Authors:

Tunze Ruva | Richard Evelyn | Mkwizu Eric

Publisher:

Université Oran 2 Mohamed Ben Ahmed Oran

Journal:

Advanced Research in Economics and Business Strategy Journal Vol.6 Issue 2, pp.126-141

Document Type:

Article

Publication Date:

12/2025

Document Language:

English

Document ID (Org No.):

2001542440

pISSN:

2773-3807