Marketing Efficiency in the Distributive Trade Channel for Onions in Osun State

Adedeji ADEGBİTE; Adedeji Olusayo ADEJOBİ

doi:https://doi.org/10.29023/alanyaakademik.351608

Article Details

Marketing Efficiency in the Distributive Trade Channel for Onions in Osun State

Authors:

Adedeji ADEGBİTE | Adedeji Olusayo ADEJOBİ

Publisher:

Alanya Alaaddin Keykubat University

Main Topics:

Economics and Finance

Journal:

Alanya Academic Review 2018 Vol.2 Issue 2, pp.195-212

Document Type:

Article

Publication Date:

5/2018

Document Language:

English

Document ID (Org No.):

2000846806

Frequency:

Tri-annual

eISSN:

2651-4192

DOI:

https://doi.org/10.29023/alanyaakademik.351608

Keywords:

Abstract:

 


The perishable nature of vegetables demands an effective and reliable chain/channel of distribution for fast disposal. Performance of the existing distributive channels, marketing efficiencies of the channel operators and factors that influenced the marketing efficiencies of the marketing operators are integral to effective marketing. Much attention has not been given to this in the agricultural marketing literature in Nigeria. Marketing efficiency analysis revealed that marketing of onions by bulk merchants, wholesalers and retailers is most efficient in one of the selected markets at 149%, 343% and 275% respectively. Transaction loss, sales volume, transportation cost, wages, association dues, stall rent and cost of capital are factors that affect onion marketers in the study area.

.

 


The perishable nature of vegetables demands an effective and reliable chain/channel of distribution for fast disposal. Performance of the existing distributive channels, marketing efficiencies of the channel operators and factors that influenced the marketing efficiencies of the marketing operators are integral to effective marketing. Much attention has not been given to this in the agricultural marketing literature in Nigeria. Marketing efficiency analysis revealed that marketing of onions by bulk merchants, wholesalers and retailers is most efficient in one of the selected markets at 149%, 343% and 275% respectively. Transaction loss, sales volume, transportation cost, wages, association dues, stall rent and cost of capital are factors that affect onion marketers in the study area.

.

Article Details

Marketing Efficiency in the Distributive Trade Channel for Onions in Osun State

Authors: Adedeji ADEGBİTE | Adedeji Olusayo ADEJOBİ

Publisher: Alanya Alaaddin Keykubat University

Main Topics: Economics and Finance

Journal: Alanya Academic Review 2018 Vol.2 Issue 2, pp.195-212

Document Type: Article

Publication Date: 5/2018

Document Language: English

Document ID (Org No.): 2000846806

Frequency: Tri-annual

eISSN: 2651-4192

DOI: https://doi.org/10.29023/alanyaakademik.351608

channel

distributive

efficiency

marketing

operators

Issues

Authors:

Adedeji ADEGBİTE | Adedeji Olusayo ADEJOBİ

Publisher:

Alanya Alaaddin Keykubat University

Main Topics:

Economics and Finance

Journal:

Alanya Academic Review 2018 Vol.2 Issue 2, pp.195-212

Document Type:

Article

Publication Date:

5/2018

Document Language:

English

Document ID (Org No.):

2000846806

Frequency:

Tri-annual

eISSN:

2651-4192

DOI:

https://doi.org/10.29023/alanyaakademik.351608