Pengaruh Kesadaran Halal, Kualitas Pelayananan Promosi Terhadap Minat Beli Konsumen Padan Martabak Buffet Ahmad Salim Medan

Nurul Fadillah; Ahmad Kholil; Muhammad Zuhirsyan

Article Details

Pengaruh Kesadaran Halal, Kualitas Pelayananan Promosi Terhadap Minat Beli Konsumen Padan Martabak Buffet Ahmad Salim Medan

Authors:

Nurul Fadillah | Ahmad Kholil | Muhammad Zuhirsyan

Publisher:

Faculty of Islamic Religion, Universitas Muhammadiyah Sumatera Utara

Main Topics:

Religion | Economics, Econometrics & Finance

Journal:

Aghniya: Jurnal Ekonomi Islam Vol.3 Issue mi, pp.0-0

Document Type:

Article

Publication Date:

1/2021

Document Language:

English

Document ID (Org No.):

2001881860

pISSN:

2656-5633

Abstract:

 This study aims to determine the effect of halal awareness, service quality and individual promotions (partially) as well as together (simultaneously) on consumer buying interest. The data’s type is quantitative, the data sources used are primary and secondary data. The primary data source was obtained through distributing questionnaires to 100 consumers of Martabak Buffet Ahmad Salim Medan stores which were obtained by using nonprobability sampling technique. The method used is a survey method. The questionnaire was assessed with a Likert scale, validity and reliability tests. The prerequisite test includes the Normality Test, Multicollinearity Test and Heteroscedasticity Test. The data analysis method used for testing this study are multiple linear regression analysis, simultaneous test (F test), determination test, and partial test (t test) with a significant level 5 percent (α = 0,05) and the data was processed using software SPSS 22. Based on the partial test, this study showed that the halal awareness negative and has no significant effect with a significance level 0.968, service quality positive and has significant effect with a significance level 0,000, whereas promotion negative and has no significant effect with a significance level 0,50. Simultaneously, halal awareness, service quality and promotions are significantly influence Return on Asset (ROA) with a significance level 0,000.

Article Details

Pengaruh Kesadaran Halal, Kualitas Pelayananan Promosi Terhadap Minat Beli Konsumen Padan Martabak Buffet Ahmad Salim Medan

Authors: Nurul Fadillah | Ahmad Kholil | Muhammad Zuhirsyan

Publisher: Faculty of Islamic Religion, Universitas Muhammadiyah Sumatera Utara

Main Topics: Religion | Economics, Econometrics & Finance

Journal: Aghniya: Jurnal Ekonomi Islam Vol.3 Issue mi, pp.0-0

Document Type: Article

Publication Date: 1/2021

Document Language: English

Document ID (Org No.): 2001881860

pISSN: 2656-5633

Issues

Authors:

Nurul Fadillah | Ahmad Kholil | Muhammad Zuhirsyan

Publisher:

Faculty of Islamic Religion, Universitas Muhammadiyah Sumatera Utara

Main Topics:

Religion | Economics, Econometrics & Finance

Journal:

Aghniya: Jurnal Ekonomi Islam Vol.3 Issue mi, pp.0-0

Document Type:

Article

Publication Date:

1/2021

Document Language:

English

Document ID (Org No.):

2001881860

pISSN:

2656-5633