Young Creative Entrepreneur Pathways: COVID-19 and the Creative Industry Sectors

Ilham  Sentosa; Antonius  Satria Hadi; Rosni  Ab Wahid; Farah  Hida Shahrin

Article Details

Young Creative Entrepreneur Pathways: COVID-19 and the Creative Industry Sectors

Authors:

Ilham Sentosa | Antonius Satria Hadi | Rosni Ab Wahid | Farah Hida Shahrin

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.7 Issue 13, pp.27-37

Document Type:

Article

Publication Date:

11/2022

Document Language:

English

Document ID (Org No.):

2001519213

pISSN:

2518-668X

Keywords:

Abstract:

 The main purpose of this paper was to propose a strategic conceptual framework using the Theory of Planned Behavior in the context of entrepreneurship intention among young creative entrepreneurs. The dynamic environment of the COVID-19 pandemic has significantly affected the cultural resilience of art and design. The present study identified eight hypotheses for pathways of strategic direction for young creative entrepreneurs within and after the pandemic. The conceptual framework developed examines the influence of entrepreneurship education on attitudes, subjective norms, and perceived behavioral control. Furthermore, this study also outlines guidance for young creative entrepreneurs based on attitudes toward entrepreneurship intention, entrepreneurship self-identity, subjective norms surrounding entrepreneurship intention, perceived behavioral control, and entrepreneurship commitment and enactment.

Article Details

Young Creative Entrepreneur Pathways: COVID-19 and the Creative Industry Sectors

Authors:

Ilham Sentosa | Antonius Satria Hadi | Rosni Ab Wahid | Farah Hida Shahrin

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.7 Issue 13, pp.27-37

Document Type:

Article

Publication Date:

11/2022

Document Language:

English

Document ID (Org No.):

2001519213

pISSN:

2518-668X

entrepreneurship education

Theory of Planned Behavior

entrepreneurship self-identity

entrepreneurship plan enactment

entrepreneurship commitment

Issues

Article Details

Young Creative Entrepreneur Pathways: COVID-19 and the Creative Industry Sectors

Authors: Ilham Sentosa | Antonius Satria Hadi | Rosni Ab Wahid | Farah Hida Shahrin

Publisher: KnE Social Sciences

Journal: KnE Social Sciences Vol.7 Issue 13, pp.27-37

Document Type: Article

Publication Date: 11/2022

Document Language: English

Document ID (Org No.): 2001519213

pISSN: 2518-668X

entrepreneurship education

Theory of Planned Behavior

entrepreneurship self-identity

entrepreneurship plan enactment

entrepreneurship commitment

Issues

Authors:

Ilham Sentosa | Antonius Satria Hadi | Rosni Ab Wahid | Farah Hida Shahrin

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.7 Issue 13, pp.27-37

Document Type:

Article

Publication Date:

11/2022

Document Language:

English

Document ID (Org No.):

2001519213

pISSN:

2518-668X