TÜKETİM TOPLUMUNDA META-MARKA BAĞIMLILIĞININ GÖRÜNÜMLERİ

Metin ÖZKUL; Emine YILMAZ UÇAK

Article Details

TÜKETİM TOPLUMUNDA META-MARKA BAĞIMLILIĞININ GÖRÜNÜMLERİ

Authors:

Metin ÖZKUL | Emine YILMAZ UÇAK

Publisher:

Süleyman Demirel University

Main Topics:

Sociology and anthropology

Journal:

Süleyman Demirel University Visionary Journal 2020 Vol.11 Issue 27, pp.596-613

Document Type:

Article

Publication Date:

6/2020

Document Language:

Turkish

Document ID (Org No.):

2000598382

Frequency:

Quarterly

eISSN:

1308-9552

Abstract:

 


The study, by discussing the meta within the context of consumption society and by approaching meta with its meaning, tries to clarify its relationship with brand addiction and discusses how brand dependence is reflected in daily life practices. The conceptualization of consumer society has emerged as the subject of a Marxist critique in one aspect and has used many arguments of Marxist social critique in the other. The study discusses the functions of brand consumption in social relations in today's society within the framework of the findings and thoughts reflected in the literature. This study, consumption tendencies that are  increasing day by day, try to draw the presentation of individuals to the social sphere, the reactions they get, and the semantic framework of the relationships formed within these boundaries. In terms of the results attained; in the consumer society, the use values of the products differ and the new use values that emerge, reveal another dimension of each product. The brands that are the identity of the product assign the mission to gain or lose social reputation by idolizing the consumption object.

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Article Details

TÜKETİM TOPLUMUNDA META-MARKA BAĞIMLILIĞININ GÖRÜNÜMLERİ

Authors: Metin ÖZKUL | Emine YILMAZ UÇAK

Publisher: Süleyman Demirel University

Main Topics: Sociology and anthropology

Journal: Süleyman Demirel University Visionary Journal 2020 Vol.11 Issue 27, pp.596-613

Document Type: Article

Publication Date: 6/2020

Document Language: Turkish

Document ID (Org No.): 2000598382

Frequency: Quarterly

eISSN: 1308-9552

Issues

Authors:

Metin ÖZKUL | Emine YILMAZ UÇAK

Publisher:

Süleyman Demirel University

Main Topics:

Sociology and anthropology

Journal:

Süleyman Demirel University Visionary Journal 2020 Vol.11 Issue 27, pp.596-613

Document Type:

Article

Publication Date:

6/2020

Document Language:

Turkish

Document ID (Org No.):

2000598382

Frequency:

Quarterly

eISSN:

1308-9552