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SOSYAL MEDYA REKLAMCILIĞINDA TÜKETİCİ ALGILARININ TUTUM, DAVRANIŞ VE SATIN ALMA NİYETİ ÜZERİNE ETKİSİ
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Marmara University Journal of Economic and Administrative Sciences 2017 Vol.39 Issue 2, pp.361-388
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Marmara University Journal of Economic and Administrative Sciences 2017 Vol.39 Issue 2, pp.361-388
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