Audience Evolution in the Digital Era From Media Consumers to Market Commodities

بن رابح جازية

Article Details

Audience Evolution in the Digital Era From Media Consumers to Market Commodities

Authors:

بن رابح جازية

Publisher:

Edition et diffusion de l'écrit scientifique

Journal:

Aleph Vol.11 Issue 5, pp.51-75

Document Type:

Article

Publication Date:

11/2024

Document Language:

English

Document ID (Org No.):

2001920748

pISSN:

2437-1076

Keywords:

Abstract:

 Abstract : 
Despite the early research contributions in the field of audience research, audience evolution is still rising considering number of views and producing several new approaches either in media and marketing studies. 
The purpose of this paper is to expose the main views on audience in media and marketing studies, the shift in audience research from considering reception to consumption, then to demonstrate that the contemporary tendencies in the new environment of consumerism and advertising industry seem to lead into a new audience conceptualization of media audience, what may result into a reconsideration of mass audience concept as Consumer Target Group.

Article Details

Audience Evolution in the Digital Era From Media Consumers to Market Commodities

Authors:

بن رابح جازية

Publisher:

Edition et diffusion de l'écrit scientifique

Journal:

Aleph Vol.11 Issue 5, pp.51-75

Document Type:

Article

Publication Date:

11/2024

Document Language:

English

Document ID (Org No.):

2001920748

pISSN:

2437-1076

Audience

consumer-audience

consumer target group

work of the audience

audience commodity/ audience product

Issues

Article Details

Audience Evolution in the Digital Era From Media Consumers to Market Commodities

Authors: بن رابح جازية

Publisher: Edition et diffusion de l'écrit scientifique

Journal: Aleph Vol.11 Issue 5, pp.51-75

Document Type: Article

Publication Date: 11/2024

Document Language: English

Document ID (Org No.): 2001920748

pISSN: 2437-1076

Audience

consumer-audience

consumer target group

work of the audience

audience commodity/ audience product

Issues

Authors:

بن رابح جازية

Publisher:

Edition et diffusion de l'écrit scientifique

Journal:

Aleph Vol.11 Issue 5, pp.51-75

Document Type:

Article

Publication Date:

11/2024

Document Language:

English

Document ID (Org No.):

2001920748

pISSN:

2437-1076