DIGITAL MARKETING PRACTICES: TRENDS AND CHALLENGES FOR THE TOURISM INDUSTRY

Gözdegül BAŞER

Article Details

DIGITAL MARKETING PRACTICES: TRENDS AND CHALLENGES FOR THE TOURISM INDUSTRY

Authors:

Gözdegül BAŞER

Publisher:

Gülay BULGAN

Main Topics:

Management of public households

Journal:

International Journal of Global Tourism Research 2020 Vol.4 Issue 1, pp.1-12

Document Type:

Article

Publication Date:

5/2020

Document Language:

English

Document ID (Org No.):

2000639443

Frequency:

Bi-Annual

eISSN:

2587-2745

Abstract:

 


ABSTRACT

The tourism industry has been facing a tremendous change in services due to the fast developing digital

and smart applications in technology. Digital marketing has been changing many types of operations and

influencing many services. This research puts forward some of the trends and challenges for digital marketing for

the tourism industry. It provides a broadened view over digital marketing in tourism basing on a qualitative

research of semi-structured interviews with professionals from the sector. It is possible to conclude that trends in

digital marketing from the aspect of tourism industry can be listed as changes in social media, future expectations,

human touch, connected services, whereas challenges are the tremendous change, competitors and data

management. Digital marketing is dependent on digital data which requires an integrated system and a high quality

team to manage. Digital marketing is expected to uncover the tourism industry quite tremendously in a near future.

.

Article Details

DIGITAL MARKETING PRACTICES: TRENDS AND CHALLENGES FOR THE TOURISM INDUSTRY

Authors: Gözdegül BAŞER

Publisher: Gülay BULGAN

Main Topics: Management of public households

Journal: International Journal of Global Tourism Research 2020 Vol.4 Issue 1, pp.1-12

Document Type: Article

Publication Date: 5/2020

Document Language: English

Document ID (Org No.): 2000639443

Frequency: Bi-Annual

eISSN: 2587-2745

Issues

Authors:

Gözdegül BAŞER

Publisher:

Gülay BULGAN

Main Topics:

Management of public households

Journal:

International Journal of Global Tourism Research 2020 Vol.4 Issue 1, pp.1-12

Document Type:

Article

Publication Date:

5/2020

Document Language:

English

Document ID (Org No.):

2000639443

Frequency:

Bi-Annual

eISSN:

2587-2745