Krayan Heart of Borneo: Indonesian Potential Tourism Destination Enjoyed by Malaysia

B S Nugraha; L P Putri; J Suprihanto

Article Details

Krayan Heart of Borneo: Indonesian Potential Tourism Destination Enjoyed by Malaysia

Authors:

B S Nugraha | L P Putri | J Suprihanto

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.3 Issue 5, pp.118-129

Document Type:

Article

Publication Date:

5/2018

Document Language:

English

Document ID (Org No.):

2001516563

pISSN:

2518-668X

Keywords:

Abstract:

 District Krayan is part of Nunukan regency in North Borneo. Krayan has the potential of a tourist destination to feature natural areas of Nunukan. However, due to the ease of access to and from Malaysia, as a result the area is more dependent on Malaysia than Indonesia. To identify the potential of tourism (attractions, accessibility, and amenity) and tourist development in the District Krayan, Nunukan, North Kalimantan, Indonesia. Primary data is taken from interviews and field observations. While secondary data taken from various documents. The analysis of data using qualitative descriptive exploratory Ansoff Model or Product-Market Growth Matrix. The Research location is Krayan districts of Nunukan Regency, North Kalimantan Province. Krayan, pressured by Malaysia, is ignored by Indonesia. Using Ansoff Model, other than through tourism product development and market development, the importance is implementing the diversification strategy against a variety of interesting potential tourism development that can be used to increase the attractiveness, for example, the location of salt mine on the mountain, Krayan Border, Adan Rice, and other natural potential. The development of tourism is not maximized due to the lack of adequate infrastructure, including the availability of amenities such as hotels and restaurants. As for human resources, with unique characteristics they have huge potential to be developed. Evidenced by the emergence of local traditional council concerning tourism. Unfortunately, Krayan is promoted as Malaysia’s tourist destination, however it is not impossible for Indonesia to take more care of the potential tourist attraction in the borders.

Article Details

Krayan Heart of Borneo: Indonesian Potential Tourism Destination Enjoyed by Malaysia

Authors:

B S Nugraha | L P Putri | J Suprihanto

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.3 Issue 5, pp.118-129

Document Type:

Article

Publication Date:

5/2018

Document Language:

English

Document ID (Org No.):

2001516563

pISSN:

2518-668X

Ansoff model

Diversification

Krayan

Tourism potential

Issues

Article Details

Krayan Heart of Borneo: Indonesian Potential Tourism Destination Enjoyed by Malaysia

Authors: B S Nugraha | L P Putri | J Suprihanto

Publisher: KnE Social Sciences

Journal: KnE Social Sciences Vol.3 Issue 5, pp.118-129

Document Type: Article

Publication Date: 5/2018

Document Language: English

Document ID (Org No.): 2001516563

pISSN: 2518-668X

Ansoff model

Diversification

Krayan

Tourism potential

Issues

Authors:

B S Nugraha | L P Putri | J Suprihanto

Publisher:

KnE Social Sciences

Journal:

KnE Social Sciences Vol.3 Issue 5, pp.118-129

Document Type:

Article

Publication Date:

5/2018

Document Language:

English

Document ID (Org No.):

2001516563

pISSN:

2518-668X