Media, Mobilization, And Impact: Understanding The ‘All Eyes On Rafah’ Campaign

Hidayat, Mansur; Amin, Mahmud Muzaki Nurul

Article Details

Media, Mobilization, And Impact: Understanding The ‘All Eyes On Rafah’ Campaign

Authors:

Hidayat, Mansur | Amin, Mahmud Muzaki Nurul

Publisher:

Institut Agama Islam Negeri (IAIN) Kudus

Main Topics:

Religion | Humanities | Social Sciences

Journal:

Community Development: Jurnal Pengembangan Masyarakat Islam Vol.8 Issue 2, pp.0-0

Document Type:

Article

Publication Date:

1/2024

Document Language:

English

Document ID (Org No.):

2001874267

pISSN:

2541-0563

Abstract:

 This article explores the transformative influence of social media in shaping global narratives and rallying support during humanitarian crises, focusing on the case of the ‘All Eyes on Rafah’ campaign. Sparked by Israeli strikes on Rafah refugee camps, this campaign leveraged striking visuals and celebrity endorsements to achieve widespread visibility. Through an analysis of viral social media content, the study identifies critical factors driving the campaign’s success, such as the emotional impact of imagery and the heightened credibility brought by influential public figures. The findings demonstrate that these elements not only shifted global perceptions but also inspired tangible actions, including financial contributions and advocacy efforts. While no single factor can fully account for the campaign’s effectiveness, the synergy between compelling visuals, celebrity advocacy, and rapid information sharing emerges as central to advancing humanitarian narratives. These insights contribute to the understanding of effective crisis communication strategies and offer new directions for examining the intersection of media, mobilization, and humanitarian outcomes.

Article Details

Media, Mobilization, And Impact: Understanding The ‘All Eyes On Rafah’ Campaign

Authors: Hidayat, Mansur | Amin, Mahmud Muzaki Nurul

Publisher: Institut Agama Islam Negeri (IAIN) Kudus

Main Topics: Religion | Humanities | Social Sciences

Journal: Community Development: Jurnal Pengembangan Masyarakat Islam Vol.8 Issue 2, pp.0-0

Document Type: Article

Publication Date: 1/2024

Document Language: English

Document ID (Org No.): 2001874267

pISSN: 2541-0563

Issues

Authors:

Hidayat, Mansur | Amin, Mahmud Muzaki Nurul

Publisher:

Institut Agama Islam Negeri (IAIN) Kudus

Main Topics:

Religion | Humanities | Social Sciences

Journal:

Community Development: Jurnal Pengembangan Masyarakat Islam Vol.8 Issue 2, pp.0-0

Document Type:

Article

Publication Date:

1/2024

Document Language:

English

Document ID (Org No.):

2001874267

pISSN:

2541-0563