Political Communication on Social Media in the Context of Crisis Communication

Mustafa Böyük

Article Details

Political Communication on Social Media in the Context of Crisis Communication

Authors:

Mustafa Böyük

Publisher:

Istanbul Ticaret University

Main Topics:

İletişim Teknolojisi ve Dijital Medya Çalışmaları | Sosyal Medya Çalışmaları | Yeni Medya

Journal:

Intermedia International E-journal Vol.12 Issue 22, pp.102-134

Document Type:

Article

Publication Date:

6/2025

Document Language:

Turkish

Document ID (Org No.):

2001345317

pISSN:

2149-3669

Keywords:

Abstract:

 The rapid advancements in communication technologies in the digital age have led to profound changes in the field of political communication. Social media platforms enable political actors and institutions to convey their messages quickly and directly to large audiences, fundamentally altering the dynamics of crisis communication during times of crisis. This study aims to examine the role of social media in crisis communication and its effects on political communication processes. In this context, the statements made by the Minister of Transport and Infrastructure, Abdulkadir Uraloğlu, on the X Twitter platform during the Instagram access restriction process are evaluated through content analysis to assess crisis communication strategies. The research analyzes ten tweets shared by Minister Uraloğlu on the X platform between August 2 and August 10, 2024. The coding framework developed for content analysis includes categories such as the theme of the message, emotional tone, language used, target audience, types of interaction, and crisis management strategies. This approach allows for a detailed analysis of the thematic and emotional characteristics of the posts, communication strategies, and the level of outreach to the target audience. It has been determined that crisis communication strategies such as information dissemination, defense, problem-solving efforts, warnings, and calls for cooperation are frequently employed in the posts.

 The rapid advancements in communication technologies in the digital age have led to profound changes in the field of political communication. Social media platforms enable political actors and institutions to convey their messages quickly and directly to large audiences, fundamentally altering the dynamics of crisis communication during times of crisis. This study aims to examine the role of social media in crisis communication and its effects on political communication processes. In this context, the statements made by the Minister of Transport and Infrastructure, Abdulkadir Uraloğlu, on the X Twitter platform during the Instagram access restriction process are evaluated through content analysis to assess crisis communication strategies. The research analyzes ten tweets shared by Minister Uraloğlu on the X platform between August 2 and August 10, 2024. The coding framework developed for content analysis includes categories such as the theme of the message, emotional tone, language used, target audience, types of interaction, and crisis management strategies. This approach allows for a detailed analysis of the thematic and emotional characteristics of the posts, communication strategies, and the level of outreach to the target audience. It has been determined that crisis communication strategies such as information dissemination, defense, problem-solving efforts, warnings, and calls for cooperation are frequently employed in the posts.

 The rapid advancements in communication technologies in the digital age have led to profound changes in the field of political communication. Social media platforms enable political actors and institutions to convey their messages quickly and directly to large audiences, fundamentally altering the dynamics of crisis communication during times of crisis. This study aims to examine the role of social media in crisis communication and its effects on political communication processes. In this context, the statements made by the Minister of Transport and Infrastructure, Abdulkadir Uraloğlu, on the X Twitter platform during the Instagram access restriction process are evaluated through content analysis to assess crisis communication strategies. The research analyzes ten tweets shared by Minister Uraloğlu on the X platform between August 2 and August 10, 2024. The coding framework developed for content analysis includes categories such as the theme of the message, emotional tone, language used, target audience, types of interaction, and crisis management strategies. This approach allows for a detailed analysis of the thematic and emotional characteristics of the posts, communication strategies, and the level of outreach to the target audience. It has been determined that crisis communication strategies such as information dissemination, defense, problem-solving efforts, warnings, and calls for cooperation are frequently employed in the posts.

 Dijital çağda iletişim teknolojilerindeki hızlı gelişmeler, siyasal iletişim alanında köklü değişimlere yol açmıştır. Sosyal medya platformları, siyasi aktörlerin ve kurumların mesajlarını geniş kitlelere hızlı ve doğrudan iletmelerine olanak tanırken, kriz dönemlerinde kriz iletişiminin dinamiklerini kökten değiştirmektedir. Bu çalışma, sosyal medyanın kriz iletişimindeki rolünü ve siyasal iletişim süreçlerine etkilerini incelemeyi amaçlamaktadır. Bu bağlamda, Ulaştırma ve Altyapı Bakanı Abdulkadir Uraloğlunun Instagram erişim kısıtlaması sürecinde X Twitter platformunda sürece dair açıklamaları içerik analizi yöntemi kullanılarak, kriz iletişim stratejileri değerlendirilmiştir. Araştırma kapsamında, 2-10 Ağustos 2024 tarihleri arasında Bakan Uraloğlunun X platformunda paylaştığı 10 adet tweet incelenmiştir. İçerik analizi için oluşturulan kodlama çerçevesi, mesajın teması, duygu durumu, kullanılan dil, hedef kitle, etkileşim türü ve kriz yönetimi stratejileri gibi kategorileri içermektedir. Bu sayede, paylaşımların tematik ve duygusal özellikleri, iletişim stratejileri ve hedef kitleye ulaşma düzeyi detaylı bir şekilde analiz edilmiştir. Paylaşımlarda bilgilendirme, savunma, çözüm arayışı, uyarı ve iş birliği çağrısı gibi kriz iletişim stratejilerinin sıklıkla kullanıldığı tespit edilmiştir.

Article Details

Political Communication on Social Media in the Context of Crisis Communication

Authors:

Mustafa Böyük

Publisher:

Istanbul Ticaret University

Main Topics:

İletişim Teknolojisi ve Dijital Medya Çalışmaları | Sosyal Medya Çalışmaları | Yeni Medya

Journal:

Intermedia International E-journal Vol.12 Issue 22, pp.102-134

Document Type:

Article

Publication Date:

6/2025

Document Language:

Turkish

Document ID (Org No.):

2001345317

pISSN:

2149-3669

Political Communication

Social Media

Crisis Communication

X

Digital MediaSiyasal İletişim

Sosyal Medya

Kriz İletişimi

X

Dijital Medya

Issues

Article Details

Authors: Mustafa Böyük

Publisher: Istanbul Ticaret University

Main Topics: İletişim Teknolojisi ve Dijital Medya Çalışmaları | Sosyal Medya Çalışmaları | Yeni Medya

Journal: Intermedia International E-journal Vol.12 Issue 22, pp.102-134

Document Type: Article

Publication Date: 6/2025

Document Language: Turkish

Document ID (Org No.): 2001345317

pISSN: 2149-3669

Issues

Authors:

Mustafa Böyük

Publisher:

Istanbul Ticaret University

Main Topics:

İletişim Teknolojisi ve Dijital Medya Çalışmaları | Sosyal Medya Çalışmaları | Yeni Medya

Journal:

Intermedia International E-journal Vol.12 Issue 22, pp.102-134

Document Type:

Article

Publication Date:

6/2025

Document Language:

Turkish

Document ID (Org No.):

2001345317

pISSN:

2149-3669